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MarketingSherpa
Anne Holland
Publisher
Holland founded MarketingSherpa, a privately held media company, in January 2000 with the mission of helping marketers, advertisers and PR pros improve results, by publishing real-world marketing data and case studies.
An 19-year publishing industry veteran, Holland previously served as the Head of Marketing for Phillips Business Media, a $100 million publishing company. She helped launch one of the world's first profitable subscription sites in 1995, and the trade publications Interactive Marketing News in
1994 and MIN's New Media in 1995.
Holland has been an invited speaker at dozens of shows and events, including AD:TECH, NEPA's Newsletter Publishers conferences, DM Days, DMAW Annual Conventions, and training seminars for The Economist. She's also frequently quoted in the press, including The New York Times, Business 2.0, CBS Marketwatch, Target Marketing, ClickZ, eContent Magazine, and SoftwareCEO.
Drawing on her background, she personally writes regular Blog columns in the Best-of Weekly and frequently contributes to ContentBiz newsletter.
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