Elemental Communications / Building your brand and reputation

Neutralize (*\*)
http://www.neutralize.com

Caroline Bielby
Pay-Per-Click Manager

Caroline has studied in both the UK and the States, and has over seven years experience working within the online marketing sector.

She is experienced in managing cross-platform marketing projects for clients from both the public and private sector and before joining Neutralize (*\*) in 2003, was involved in advising and implementing organisations online marketing strategies, and worked on developing the National Online Procurement Strategy for Wales.

At Neutralize (*\*) Caroline oversees the Pay-Per-Click (PPC) search engine marketing team and works closely with clients to ensure that their PPC campaign objectives are always met, whether this is to increase brand awareness, achieve high Return on Investment (ROI), or meet certain Cost-Per-Acquisition (CPA) targets.

Caroline is fully trained in Atlas OnePoint (Neutralize (*\*) is the UK Premier Affiliate) which is used alongside in-house tools to track and manage PPC campaigns. She is also a member of the Chartered Institute of Marketing and a Google Accredited Professional (GAP).


>> About Neutralize (*\*)
>> Neutralize (*\*) in the media

Neutralize (*\*)
http://www.neutralize.com

Lucy Cokes
Managing Director

Lucy Cokes, Managing Director at Neutralize (*\*) wrote a thesis comparing functionality and usefulness of major search engines in 1997, and this is where the seed for Search Engine Marketing (SEM) was planted.

After completing her thesis on search engines in 1997 at Kings College London, Lucy started work for Venture Marketing Group Limited (VMGL) as a sales executive on the British franchise exhibitions. She managed the Franinfo website (a directory of UK franchises), promoting it on the search engines and putting together a sales opportunity for the franchises to advertise on the site. Franinfo became the most visited franchising website in the UK.

Wanting to work exclusively within Internet Marketing, Lucy started work for NetSearch, an online marketing and research company dealing specifically with the HR market sector, as the client services manager. At NetSearch she managed clients such as Harvey Nash and Deloitte & Touché, while delivering and developing new services.

Lucy had been involved in online recruitment, direct marketing, affiliate networks and banner promotion industry for three years, before starting afresh by setting up her own company Neutralize (*\*) in September 1999. After the initial idea was conceived the first few team members were brought onboard including co-founder, and Technical Director, Edward 'Teddie' Cowell.


>> About Neutralize (*\*)
>> Neutralize (*\*) in the media

Neutralize (*\*)
http://www.neutralize.com

Edward' Teddie' Cowell
Technical Director

Edward Cowell (Teddie) heads up the Neutralize (*\*) team of enterprise search engine marketers. Introduced to the Internet in 1996 while working for MSN during the launch of Internet Explorer 3 in the UK, he then moved on to work for BNP-Paribas the fourth biggest investment bank in Europe, and up until September 1999 specialised in Internet based technology and the research of growth internet businesses and business models.

He now heads up one of the UK's well-known and respected enterprise search engine marketing agencies - Neutralize (*\*) . Neutralize (*\*) are an official Overture (Yahoo!) Accredited SEM (Search Engine Marketing Agency), MIVA Partners and have a team of Google Advertising Professionals. They are members of both Nominet UK and SEMPO, and founder members of the Search Marketing Association http://www.sma-uk.org.

He is a regular speaker at search engine marketing events such as Search Engine Strategies and AD:TECH (London).

You can keep up with Teddie and his teams analysis of the world of search engine marketing, in his monthly ‘Search Engine War’ column in .net http://www.netmag.co.uk the UK’s longest running internet magazine, or on the companies corporate Blog of the same name ‘Search Engine War’ http://www.search-engine-war.co.uk.

>> About Neutralize (*\*)
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Neutralize (*\*)
http://www.neutralize.com

Martin Dinham
Business Development Manager

Martin Dinham is Business Development Manager for Neutralize (*\*), a UK
Search Engine Marketing (SEM) agency. Martin has responsibility for development of Neutralize (*\*)'s position as the UK's leading full service search engine marketing agency and building the companies customer and partner base. Martin has added organisations of the calibre of Pearson Publishing, Computacenter, Propertyfinder and The Houses of Parliament to the Neutralize (*\*) portfolio and is a regular speaker at search engine marketing industry events, including Search Engine Strategies in both London and Stockholm in 2004.

Martin Dinham has over a decade of experience in helping companies including Lloyds TSB, Saga, BUPA, Abbey National and Clifford Chance drive business benefit from technology working for companies such as IBM, Informix Software, DecisionPoint Applications and Software AG, the third largest non-US based Software Company.

>> About Neutralize (*\*)
>> Neutralize (*\*) in the media

Neutralize (*\*)
http://www.neutralize.com

Stewart Roode
Pay-Per-Click Specialist

Stewart is originally from a financial services background based in the Channel Islands, working in pension database development and online investment plans. Whilst there conducting primary research into the impact of online trade against traditional finance institutions on the island. Holding financial and marketing qualifications he then moved to the mainland UK and become involved within offline marketing and media roles.

Returning to Cornwall and transferring to Neutralize (*\*) and the PPC team in 2004, he now specialises in client PPC advertising campaigns plus coordinates the online marketing for Neutralize (*\*) itself.

Stewart is fully trained in Atlas OnePoint (Neutralize (*\*) is the UK Premier Affiliate) which is used alongside in-house tools to track and manage PPC campaigns, and is a Google Accredited Professional (GAP).

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