Elemental Communications / Building your brand and reputation

ad:tech London
http://www.ad-techlondon.co.uk

Christophe Asselin
Group Communications Manager, Technology - Europe

Christophe Asselin is Group Communications Manager, Technology - Europe for ad:tech, the international trade event dedicated exclusively to Interactive Advertising and Marketing Technologies  and iMedia Connection, a trade publisher and event producer that serves to connect the marketing community.

Christophe joined the London based ad:tech office in February 2006 where he oversees the three main European markets, UK, France, and Germany. Since starting his role at ad:tech, Christophe has managed the successful launch of the Paris and Hamburg events, and led huge growth of ad:tech London. He has an in-depth knowledge of the dynamics involved in online marketing in Europe, which allows him to better communicate with ad:tech’s target markets as opposed to just merely strategising and implementing marketing techniques.

Before joining ad:tech, Christophe worked for Paris based trade show JEC Composite as Multimedia Marketing Manager. JEC was the first French company to experiment with an online meeting between exhibitors and visitors. During his time at JEC, Christophe successfully re-balanced the shows online marketing budget from 5% to 70% which he achieved by understanding how to overcome cultural and technological issues.

Christophe gained a BSc in Genetics and Immuno Genetics from Jussieu University in Paris before moving into his first marketing role. He also has an MBA in Information Technology and Knowledge Management from La Sorbonne, in Paris.

Christophe believes strongly in the power of open debate, and regularly features in leading trade publications accross Europe. This has included two very high profile pieces in La Sorbonne and L’urbanité des systèmes d’information Magazines in France.