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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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25 March 2014
Fourth Youth Marketing Strategy touches down in London

Tim Gibbon, director Elemental By Tim Gibbon
Specialist youth conference Youth Marketing Strategy brings together over 40 guest speakers and 300 delegates graces London for the next two days.

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4 February 2014
DPC research reveals top Muslim leaders using Twitter

Tim Gibbon, director Elemental By Tim Gibbon
The DPC research unveils the top moderate Muslim leaders using Twitter and how they are positioned in The World Leaders on Twitter Ranking report.

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4 December 2013
WhatsApp updates iOS as it leads with 44% market share

Tim Gibbon, director Elemental By Tim Gibbon
Real-time messaging service WhatsApp updates iOS with fresh a look as it leads with 44 percent share of social messaging users across five markets.

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26 November 2013
The new face of Yahoo! News: Yahoo! boosts journalism team with Katie Couric

Tim Gibbon, director Elemental By Tim Gibbon
Yahoo! continues to build its journalism team with recent high profile hire Katie Couric as its new face of Yahoo! News.

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22 October 2013
BlackBerry takes a second crack at #BBM Android and iPhone rollout

Tim Gibbon, director Elemental By Tim Gibbon
Technology company BlackBerry is taking another bash at releasing BBM for Android and iPhone rolling out the app a via VIP list.

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21 September 2013
BlackBerry to release BBM across Android and iOS this weekend

Tim Gibbon, director Elemental By Tim Gibbon
BlackBerry to release BBM messaging service for other operating systems this weekend as it anticipates $1 billion (USD) loss and to shed 40% of its workforce.

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3 September 2013
Microsoft to acquire Nokia devices and services for £4.6 billion

Tim Gibbon, director Elemental By Tim Gibbon
As Microsoft searches for new CEO it prepares to acquire Nokia devices and services for 5.4bn Euros ($7.2bn; £4.6bn) and grabs access to several patents via licenses.

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20 August 2013
LinkedIn targets students reducing membership age down to 13

Tim Gibbon, director Elemental By Tim Gibbon
Business focused social network LinkedIn is to lower its membership from 18 to 13-years old from next month as it updates T&Cs and launches University Pages.

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24 July 2013
Top 50 law firms are cash cows for PR agencies claims press release company

Tim Gibbon, director Elemental By Tim Gibbon
Press release distribution company Legal News Service (LNS) says that ‘the legal profession is a multi-million pound cash cow’ for PRs.

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1 July 2013
PerformanceIN report predicts 6% rise in performance marketing commissions

Tim Gibbon, director Elemental By Tim Gibbon
Figures released in the 2013 PerformanceIN European publisher landscape report shows publishers predict six percent rise in commissions.

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