Elemental Communications - on-IDLE - Press Releases http://www.elementalcomms.co.uk/ The Elemental Communications press releases feed. About the media consultancy, integrating communications, online public relations, off and online PR in London, England, UK http://www.on-idle.com Tue, 14 Oct 2008 16:19:37 GMT <![CDATA[MOBO releases blog ahead of MOBO Awards 2008]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/350/MOBOreleasesblogaheadofMOBOAwards2008/ MOBO releases blog ahead of MOBO Awards 2008

MOBO Organisation has chosen on-IDLE Web design and development agency to deliver its blog ahead of 2008 MOBO Awards ceremony
14 October 2008, London, UK ---- Music of Black Origin (MOBO) http://www.mobo.com has appointed Web design and development agency on-IDLE http://www.on-idle.com to release its blog ahead of its thirteenth MOBO Awards ceremony this Wednesday, 15 October 2008 at Wembley Stadium.

on-IDLE were appointed to replace the current website with a blog after a three-way pitch earlier in the year.  Following the Awards this month, large-scale development will commence on the entire MOBO website to give it a new look and feel and make it more relevant and engaging to the target audience.

Henk Elzenga, director, MOBO Organisation explains, “The current MOBO site no longer reflects the MOBO brand and information needs.  on-IDLE has been tasked to develop our blog and new interface design from where new elements can be added over time according to a digital roadmap for the MOBO brand. The first new element was briefed this month; an image gallery, in association with Sony Ericsson W910i Walkman® Phone.”

Tom le Bree, editor-in-chief MOBO Magazine says, “MOBO is one of Europe's premier music brands; however, the awards show is only once a year. We at MOBO recognise our fans to not just disappear after the show only to return the next year. As a way to communicate to these fans and others, MOBO is re-launching our website with aim of providing a platform for them to communicate with all year round. The site will host the latest music information including music and behind the scenes stuff from the show as well as information about our community work. The first stage of this development is the blog and gallery which has been designed by on-IDLE, who have done great work turning this site around very quickly."

The MOBO blog, which launches on Tuesday evening, the 14 October 2008 (one day before the Awards ceremony), will be maintained by MOBO magazine editorial staff and supported technically by on-IDLE. The blog has been built specifically for MOBO fans, urban music fans and media audiences.

on-IDLE hand-coded the blog, electing not to use standard off-the-shelf blog software so that it could tailor the blog to meet MOBO’s individual requirements. The supporting blog’s content management system (CMS) allows administrators to define users with individual access levels to control editorial workflow and ensure that multiple users can keep the blog fresh. The programming is specifically coded to meet current accessibility standards and optimised for search and social media marketing.

“The blog and image gallery is coded in PHP and stored in a MySQL database. MOBO will be able to collect new subscriptions which can be exported directly from the CMS as a Microsoft Excel worksheet for marketing use. The CMS is used to manage the blog, image gallery and user access control and is a customised version of the CakePHP Framework,” comments Marc Peter, creative director at on-IDLE.

Le Bree, continues, “The blog contains an archive of previous MOBO Magazine features and will be used to keep MOBO fans up-to-date with news and reviews in addition to catering for social bookmarking and rich media (image and video online display). Blog entries are categorised and tagged to ensure the user can access related content easily and they will also be able to leave comments on blog entries.”

“MOBO, and in particular the MOBO Awards, is unique – online as well as off.  Music is competitive, but the only real urban music portals at this stage are US-driven.  Starting with the MOBO blog and image gallery, and then next year a re-vamped website, we are starting something that is not just about the Awards, but about the amazing work MOBO Organisation does and really reaching out to young people,”  concludes Elzenga.

----Ends----

----Notes to editors----

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients .

This press release is available in PDF, plain text and Word formats.  Photographs are available of the on-IDLE team in the Images section .

The media spokespeople for on-IDLE are Ané-Mari Peter , co-founder and managing director and Marc Peter , co-founder and creative director.

About the MOBO Awards
http://www.mobo.com

Founded by Kanya King thirteen years ago, the MOBO Organisation via its annual MOBO Awards Show recognises and rewards the artistic, economic and cultural contribution that urban music makes to mainstream popular culture both nationally and internationally. It's major success story is not only in bringing this enormous contribution to the consciousness of mainstream music consumers it has been in redefining the term "mainstream" by pushing its barriers.

The MOBO Organisation always supports charities and community organisations. In the past this has included Mencap, Barnardo's, Save the Children Fund, Sickle Cell and the Leukaemia Unit of the Royal Marsden NHS Trust. Simultaneously The MOBO Organisation has given a platform to a variety of unsigned artists through key initiatives such as MOBO UnSung, MOBO Club Nights and The MOBO X Student Tour.

The MOBO Awards Show is broadcast LIVE on BBC3 and repeated on BBC 1 each year.  It is currently the only televised European Awards Show solely dedicated to urban music and culture.

The MOBO Award winners are decided by the general public with the nominees short listed by The MOBO Voting Panel (formally The Academy).

In addition to members of the public; the Awards Show is attended by international celebrities from the music, movie, sport, fashion and broadcast industries.

About on-IDLE
http://www.on-idle.com

on-IDLE is an independently owned and managed London-based design and web development agency, established in June 1999.  The company trades in the UK, Swiss, South African and German markets, with clients being on average of 60% repeat business.  Typical customers are in the media, retail, financial, travel and education sectors.

on-IDLE provide Branding, Design and Development services for offline and online mediums, which include: internet, extranet, intranet, mobile devices, print and signage.  The company specialise in the development of CSS, XSLT, XML and Flash-based solutions, mostly driven by their in-house Open Source Content Management System.  on-IDLE staff provide specialist web and print design software training to the London College of Communication, the Swiss Universities of Art and Design in Zürich and Bern, Online Labor Zurich and to the marketing departments of corporations.  Marc and Ané-Mari Peter are also the authors of regularly published articles relating to new media industry matters in the UK, and Switzerland.

----Contact----

MOBO Orgnisation press enquiries (MOBO Awards)
Telephone: +44 (0)20 7419 1800

 Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 793 037 5663

Email: mediacentre@elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293

Website: http://www.elementalcomms.co.uk

]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/350/MOBOreleasesblogaheadofMOBOAwards2008/ Tue, 14 Oct 2008 16:19:37 GMT <![CDATA[Elemental appoint on-IDLE for website redesign]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/324/ElementalappointonIDLEforwebsiteredesign/ on-IDLE appointed to develop Elemental rebrand

Web design and development agency on-IDLE to redesign media consultancy website and rebrand

26 July 2007, London, UK ----- Web design and development agency on-IDLEhttp://www.on-idle.com has won a further contract with media consultancy Elemental (http://www.elementalcomms.co.uk) to design and develop its new website and brand.

This will be the second design and development of the Elemental website that on-IDLE has untaken, with the redesign going live in August 2007.

Tim Gibbon, director of Elemental Communications comments, “on-IDLE will be employing a new content management system (CMS) to manage the richer content to be hosted on the Elemental site, and working with us to invigorate and update the Elemental brand complimenting it with a new website design. The media environment has changed dramatically since we launched the first website in November 2005 and although we were one of few companies in this online PR space to host a comprehensive media centre, RSS and social media PR aspects, we will building upon this.”

Marc Peter, creative director at on-IDLE explains, “We will be creating a new logo, branding and corporate ID for Elemental to flow seamlessly with the redesign of the website which will be driven by an extremely powerful CMS. It’s always challenging to ‘open up’ an established brand in a niche field, and continue to communicate what they do effectively – however with Elemental’s incredible knowledge and insight into the industry we are confident we will deliver a site that communicates this.”

“We’ve elected to work with on-IDLE again in this project because of the appreciation that they have of building sites that address usability requirements and meet accessibility guidelines, but are useful and still visually appealing to their target audiences. Having co-consulted on a number of projects with them we know they are able to work with our search engine optimisation (SEO) specifications without compromising the quality and look and feel of a great site,” adds Gibbon.

---Ends----

----Notes to editors----

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients .

This press release is available in PDF, plain text and Word formats. Photographs are available of the on-IDLE team in the Images section .

The media spokespeople for on-IDLE are Ané-Mari Peter, co-founder and managing director, Marc Peter, co-founder and creative director .

The media spokespeople for Elemental Communications are Tim Gibbon, founder and director and Rachel Hawkes, account director.

About Elemental Communications
http://www.elementalcomms.co.uk

Communications launched in November 2005. The consultancy is the product of Elemental PR an integrated PR consultancy, which was founded by Tim Gibbon in April 2001.

Elemental Communications is a media consultancy that caters for traditional and digital media, and as such, integrates all communications; embracing traditional roots whilst moving forward with technology.

Integrating communications is pivotal to the way Elemental Communications conducts itself, and is what sets it apart from other agencies and consultancies. As specialists in communications, public relations, advertising and marketing - agencies often consult Elemental Communications for its expertise and knowledge.

Elemental Communications work with a range of clients, which operate within a variety of industries and sectors. Whether it is computing, design and development, digital and traditional marketing, internet, IT, law, mobile, telecoms and technology it all comes back to communication - and that is what Elemental Communications excels at.

About on-IDLE
http://www.on-idle.com

on-IDLE is an independently owned and managed London-based design and web development agency, established in June 1999. The company trades in the UK, Swiss, South African and German markets, with clients being on average of 60% repeat business. Typical customers are in the media, retail, travel and education sectors.

on-IDLE provide Branding, Design and Development services for offline and online mediums, which include: internet, extranet, intranet, mobile devices, print and signage. The company specialise in the development of CSS, XSLT, XML and Flash-based solutions, mostly driven by their in-house Open Source Content Management System. on-IDLE staff provide specialist web and print design software training to the London College of Communication, the Swiss Universities of Art and Design in Zürich and Bern, Online Labor Zurich and to the marketing departments of corporations. Marc and Ané-Mari Peter are also the authors of regularly published articles relating to new media industry matters in the UK, Germany and Switzerland.

What does “on-IDLE” mean?
“on-IDLE” is a script handler from the Lingo language used for Macromedia Director. It is a handler that is activated when everything is down – when the computer is idle. The “on” command activates the application / tool / device again. Similar to a car idling, it is ready to go, but only when the handler is activated (gas pedal and gears) does it go. on-IDLE do a lot of trouble-shooting and updates on previously developed work for agencies and companies, making the name more apt than ever in today’s fast changing interactive environment. on-IDLE tease their customers with this made-up script: “on-IDLE go pub”, i.e. leave the problem with them and go and relax.

----Contact----

Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 793 037 5663

Email: mediacentre@elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293

Website: http://www.elementalcomms.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

####

]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/324/ElementalappointonIDLEforwebsiteredesign/ Wed, 25 Jul 2007 23:28:01 GMT <![CDATA[Paint manufacturer and distributor Sto release e-commerce website]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/313/PaintmanufactureranddistributorStoreleaseecommercewebsite/ Paint manufacturer and distributor Sto release e-commerce website

Web design and development agency on-IDLE releases the first e-commerce website for Sto Ltd. supplying their innovative façade and VOC free interior paints direct to buyers in the UK

31 May 2007, London, UK ----- Web design and development agency on-IDLE (http://www.on-idle.com) has designed and developed Sto’s (http://www.sto.co.uk) first e-commerce website for its UK customer base.

The e-commerce website (http://www.stoshop.co.uk) will allow Sto to sell direct to customers, for the first time making a select range of products accessible to a far wider customer base, starting with the UK as a test market. Within the paint market, Sto research, develop and supply environmentally-friendly products each with advanced features in-line with their guiding principle “building with conscience”. The Sto range includes products such as StoLotusan Color, the world¹s first façade paint with the Lotus-Effect® and StoClimasan Color, an interior paint that uses light to break down odours (http://www.stoshop.co.uk/stoshop/interiorpaints/stoclimasancolor/overview).

Ané-Mari Peter, managing director at on-IDLE explains, “on-IDLE has delivered a fully dynamic e-commerce website and CMS with beautiful interface design that will make digesting the technical aspects of Sto’s advanced products much easier. We have built intelligent features like a Flash colour selector which enables consumers to purchase paint confidently online”.

Matthew Mills, Sto marketing communications manager adds, “The UK market is becoming ever more discerning, demanding not only innovative, technically superb paints but also paints which are developed to be as environmentally friendly as possible. Traditionally Sto has sold to large trade organisations; on-IDLE has opened a new route to market for Sto making our world beating paints available to anyone in the UK with an internet connection.”

----Ends---

----Notes to editors----

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats. Photographs are available of the on-IDLE team in the Images section.

The media spokespeople for on-IDLE are Ané-Mari Peter, co-founder and managing director, Marc Peter, co-founder and creative director. The media spokesperson for Sto is Matt Mills, marketing communications manager.

About Sto
http://www.sto.com

Founded in 1835, Sto AG is an internationally operative group of companies which is renowned throughout the building industry as a specialist in the field of facade insulation systems and a manufacturer of high-quality facade and interior plasters and paints.

Sto has become a market leader on the back of its belief in innovation and competence in its core business area of facade insulation. The basis for this success is provided by Sto's guiding principle, Building with conscience. Sto is committed to maintaining the value of old and new buildings, acting as a pacemaker in the design of environments which are in line with ecological and human needs.

About on-IDLE
http://www.on-idle.com

on-IDLE is an independently owned and managed London-based design and web development agency, established in June 1999. The company trades in the UK, Swiss, South African and German markets, with clients being on average of 60% repeat business. Typical customers are in the media, retail, travel and education sectors.

on-IDLE provide Branding, Design and Development services for offline and online mediums, which include: internet, extranet, intranet, mobile devices, print and signage. The company specialise in the development of CSS, XSLT, XML and Flash-based solutions, mostly driven by their in-house Open Source Content Management System. on-IDLE staff provide specialist web and print design software training to the London College of Communication, the Swiss Universities of Art and Design in Zürich and Bern, Online Labor Zurich and to the marketing departments of corporations. Marc and Ané-Mari Peter are also the authors of regularly published articles relating to new media industry matters in the UK, Germany and Switzerland.

What does “on-IDLE” mean?

“on-IDLE” is a script handler from the Lingo language used for Macromedia Director. It is a handler that is activated when everything is down – when the computer is idle. The “on” command activates the application / tool / device again. Similar to a car idling, it is ready to go, but only when the handler is activated (gas pedal and gears) does it go. on-IDLE do a lot of trouble-shooting and updates on previously developed work for agencies and companies, making the name more apt than ever in today’s fast changing interactive environment. on-IDLE tease their customers with this made-up script: “on-IDLE go pub”, i.e. leave the problem with them and go and relax.

----Contact----

Sto
Matt Mills, marketing communications manager, Sto
Sales and Marketing Department
Telephone: +44 12 56 33 27 70
Fax: +44 12 56 81 08 87

Sto Limited - Registered as a Limited company in Scotland: SC76742
Registered Office Unit 3, Lyon Road, Linwood Industrial Estate, Paisley. PA3 3BQ

Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 793 037 5663

Email: mediacentre@elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293

Website: http://www.elementalcomms.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

####

]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/313/PaintmanufactureranddistributorStoreleaseecommercewebsite/ Wed, 30 May 2007 22:00:00 GMT <![CDATA[on-IDLE release New West End Company Very Important Pedestrians microsite]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/275/onIDLEreleaseNewWestEndCompanyVeryImportantPedestriansmicrosite/ on-IDLE release New West End Company Very Important Pedestrians (VIP) microsite

Web design and development agency on-IDLE release New West End Company’s Very Important Pedestrians (VIP) microsite


17 November 2006, London, UK ----- Web Design and development agency on-IDLE (http://www.on-idle.com) has released the New West End Company’s ‘Shop West End’ (http://www.newwestend.com/vip) microsite.

The microsite is to celebrate Oxford Street and Regent Street becoming a pedestrian-only zone for a whole day on 02 December 2006. The event, entitled Very Important Pedestrians (VIP), is organised by New West End Company (http://www.newwestend.com), a business-led partnership that promotes shopping in the West End.

on-IDLE delivered the site and will maintain it until the new year with the design concept supplied by Small Back Room and event PR being handled by Rain Communications. This is the third year that on-IDLE have been tasked to implement a special microsite over Christmas for the New West End Company.

The microsite falls under the New West End Company consumer site launched at the beginning of 2006. The site is in the process of being re-branded to ‘Shop West End’. Both the New West End Company’s consumer and corporate (http://www.newwestend.com/corporate) Websites were designed, developed and implemented by on-IDLE, supported by its in-house developed dynamic HTML email-sending tools and content management system (CMS).

Ané-Mari Peter, managing director at on-IDLE comments, “With the Interactive Media in Retail Group (IMRG) reporting that the UK’s Christmas online spend to reach 7 billion this year, the New West End Company required a flexible microsite that can be updating quickly and easily working within its Shop West End integrated campaign and fitting into the organisation’s long standing core brand message – bringing shoppers to the West End.

With many shoppers electing to use the Web for research and returning to the West End to do their shopping, the microsite needed to be easily accessible and simple to use to communicate the host for activities leading up to Christmas and into the New Year”.

“The site will host a range of promotions centred around the VIP theme with local London media partners including radio, press and direct marketing. It keeps users abreast with what is set to transpire on the VIP day,” adds Jace Tyrrell, head of New West End Company’s marketing & communications.

----Ends----

----Notes to editors----

The agencies involved in the delivery of the microsite include:

- Design by Small Back Room Design Consultants: http://www.smallbackroom.com.
- Website build, implementation and maintenance by on-IDLE: http://www.on-idle.com.
- PR by Rain Communications: http://www.raincommunications.co.uk.
- Marketing and Event Management by New West End Company: http://www.newwestend.com.

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats. Photographs are available of the on-IDLE team in the Images section.

The media spokespeople for on-IDLE are Ané-Mari Peter, co-founder and managing director, Marc Peter, co-founder and creative director.

About on-IDLE
http://www.on-idle.com


on-IDLE is an independently owned and managed London-based design and web development agency, established in June 1999. The company trades in the UK, Swiss, South African and German markets, with clients being on average of 60% repeat business. Typical customers are in the media, retail, travel and education sectors.

on-IDLE provide Branding, Design and Development services for offline and online mediums, which include: internet, extranet, intranet, mobile devices, print and signage. The company specialise in the development of CSS, XSLT, XML and Flash-based solutions, mostly driven by their in-house Open Source Content Management System. on-IDLE staff provide specialist web and print design software training to the London College of Communication, the Swiss Universities of Art and Design in Zürich and Bern, Online Labor Zurich and to the marketing departments of corporations. Marc and Ané-Mari Peter are also the authors of regularly published articles relating to new media industry matters in the UK, Germany and Switzerland.

What does “on-IDLE” mean?
“on-IDLE” is a script handler from the Lingo language used for Macromedia Director. It is a handler that is activated when everything is down – when the computer is idle. The “on” command activates the application / tool / device again. Similar to a car idling, it is ready to go, but only when the handler is activated (gas pedal and gears) does it go. on-IDLE do a lot of trouble-shooting and updates on previously developed work for agencies and companies, making the name more apt than ever in today’s fast changing interactive environment. on-IDLE tease their customers with this made-up script: “on-IDLE go pub”, i.e. leave the problem with them and go and relax.

----Contact----

Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 793 037 5663

Email: mediacentre@elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292, Fax: +44 (0) 870 745 9293

Website: http://www.elementalcomms.co.uk

####
]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/275/onIDLEreleaseNewWestEndCompanyVeryImportantPedestriansmicrosite/ Fri, 17 Nov 2006 10:22:00 GMT <![CDATA[on-IDLE to launch communications and media consultancy Elemental PRs rebrand]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/225/onIDLEtolaunchcommunicationsandmediaconsultancyElementalPRsrebrand/ 21 October 2005, London, UK

on-IDLE to launch communications and media consultancy Elemental PR’s rebrand

Web design and development agency on- IDLE to launch Elemental PR’s rebrand – Elemental Communications
UK-based Elemental PR is to rebrand as Elemental Communications http://www.elementalcomms.co.uk launching a new website. The new site, corporate ID and logo created by design and development agency on-IDLE http://www.on-idle.com is set to go live in late October.

Tim Gibbon, director at Elemental Communications explains, “Although off and online public relations are just one element of what we do, the consultancy was not being positioned as well as we would have liked within B2B media. Our feedback and comments were often overlooked relating to subject matters that we do possess a great deal of experience and knowledge with.

In addition to this, there are a range of services that we have been delivering for a number of years, which don’t fall under traditional PR. The new brand and site will enable us to position and focus Elemental Communications better within the industries that we serve, and new sectors we wish to move into.”

The rebrand, including corporate ID and website delivered by designers for sites such as the forthcoming redeveloped The Variety Club, The City Swiss Club, The New West End Company and The London College of Communication. The website and Intranet has undergone user-centred design (UCD) (accessibility and usability) testing by West Midland-based specialists User-Lab http://www.user-lab.com, and will continue to do so after the first phase of the launch is completed.

Rachel Hawkes, account director at Elemental Communications comments, “What we were asking on-IDLE to do was extremely challenging, because there are not many agencies or consultancies that address the digital arena in the way we do. Evolving mediums are often misunderstood, so we required a website to address what is needed in order to deliver true integrated communications, public relations and consultancy, and we have achieved this. With a relatively new website there will be more enhancements to come as the platform and channels of communications continue to change.”

WebtraffIQ http://www.webtraffiq.com, the web analytics agency will be used to monitor and measure Elemental Communications website and Intranet with User-Lab, to report the impact of the website launch off and online.

“The new website has enables us to inject recent developments into the expandable nature of the site, which we would have not been able to do if the site was released even six-months ago. on-IDLE have exceeded our expectations and presented us with a website that truly adheres to our brand development and forms the basis for us to start communicating the great work that Elemental Communications and its clients deliver,” concludes Gibbon.

----Ends----

----Notes to editors----

The Elemental Communications website first phase includes the following features:

  • A fully interactive media centre (also known as press centre, Internet press centre or online press centre) for journalists and reporters.
  • Cascading Style Sheet (CSS) driven Content Management System (CMS) allowing easy and quick update of content.
  • Download and access to documentation e.g. biographies, case studies, press releases and profiles.
  • Download, access and use of creative images such as logos and photographs.
  • The Elemental Communications portfolio consisting of case studies of past and current consultancy and production work; including work from Elemental PR.

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients.

This press release in available in PDF, plain text and Word formats. Photographs are available of the on-IDLE team.

The media spokespeople for on-IDLE are Ané-Mari Peter co-founder and director and Marc Peter, co-founder and creative director.

About Elemental Communications
http://www.elementalcomms.co.uk

Elemental Communications launched in October 2005. The consultancy is the product of Elemental PR an integrated PR consultancy, which was founded by Tim Gibbon in April 2001.

Elemental Communications is a media consultancy that caters for traditional and digital media, and as such, integrates all communications; embracing traditional roots whilst moving forward with technology.

Integrating communications is pivotal to the way Elemental Communications conducts itself, and is what sets it apart from other agencies and consultancies. As specialists in communications, public relation, advertising and marketing agencies often consult Elemental Communications for its expertise and knowledge.

Elemental Communications work with a range of clients, which operate within a variety of industries and sectors. Whether it is computing, design and development, Internet, IT, law, technology, digital and traditional marketing, it all comes back to communication - and that is what Elemental Communications excels at.

About on-IDLE
http://www.on-idle.com

on-IDLE is an independently owned- and managed London-based design and web development agency, established in June 1999. The company trades in the UK, Swiss, South African and German markets, with clients being on average of 60% repeat business. Typical customers are in the media, retail, travel and education sectors.

on-IDLE provide Branding, Design and Development services for offline and online mediums, which include: internet, extranet, intranet, mobile devices, print and signage. The company specialise in the development of CSS, XSLT, XML and Flash-based solutions, mostly driven by their in-house Open Source Content Management System. on-IDLE staff provide specialist web and print design software training to the London College of Communication, the Swiss Universities of Art and Design in Zürich and Bern, Online Labor Zurich and to the marketing departments of corporations. Marc and Ané-Mari Peter are also the authors of regularly published articles relating to new media industry matters in the UK, Germany and Switzerland.

----Contact----

Elemental Communications

Rachel Hawkes
Account Director, Elemental Communications
Email: mediacentre@elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292
Mobile: +44 (0) 776 665 1244
Fax: +44 (0) 870 745 9293

Website: http://www.elementalcomms.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

####]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/225/onIDLEtolaunchcommunicationsandmediaconsultancyElementalPRsrebrand/ Thu, 20 Oct 2005 21:00:00 GMT <![CDATA[on-IDLE Launch Imkaan Domestic Violence Charity Website]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/77/onIDLELaunchImkaanDomesticViolenceCharityWebsite/ 25 August 2005, London, UK

on-IDLE Launch Imkaan Domestic Violence Charity Website

on-IDLE Launch New Website and Content Management System (CMS) for Domestic Violence Charity Imkaan
Imkaan has launched its new content managed website http://www.imkaan.org.uk, designed and developed by London-based design and web development agency on-IDLE http://www.on-idle.com.

Imkaan is a national second tier national charity that aims to provide strategic advocacy and targeted organisational support to refuges serving the needs of Asian women and children experiencing domestic violence.

After reviewing three development agencies, Imkaan recruited on-IDLE to develop the website to support and publicise its research, policy and training work.

on-IDLE has delivered an easy-to-use CMS that supports a fully dynamic site with excellent customer-led design. Managing Director and Co-Founder Ané-Mari Peter says, “Imkaan needed a site that not only communicates complex issues effectively, but offer support and resources to the organisations and refuges. The site and supporting CMS further needed to meet higher accessibility and usability demands than a more typical private sector company site. We are particularly pleased to be extending our reach in the charity sector”.

The website is a public resource and holds a great deal of detailed information which is cross-referenced to make the site simple to navigate. Imkaan can now update their unique target audiences on sector issues, training schemes and policy developments as well as creating a massively useful online resource for legal, government and refuge professionals.

“It’s the first website and digital presence for Imkaan, so it was critical that we work with an agency that understood our version, target audiences we reach and the messages we need to communicate. We deal with important and sensitive subject matter for a range of external parties, but needed a website that steered clear of the stereotypical charity theme and enthused more of the Imkaan’s personality whilst being conscious to issues that we immersed within”, added Co-Founder and Creative Director Marc Peter at on-IDLE.

on-IDLE will also be working with Imkaan revising the corporate identity for the charity to seamlessly flow with the new website and digital presence.

“The website is a public resource and holds a great deal of detailed information which is cross-referenced to make the site simple to navigate. We are now in a position to update our unique target audiences on sector issues, training schemes and policy developments as well as addressing community concerns”, adds Manju Lukhman, Policy & Research Co-ordinator at Imkaan.

on-IDLE has been providing design and technology solutions to increasingly high profile clients for over five years and are quickly developing their reputation for original identity design that compliments their open source technology.

----Ends----

----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the on-IDLE team.

The media spokespeople for on-IDLE are Ané-Mari Peter, Co-Founder and Managing Director and Marc peter Co-Founder and Creative Director.

About on-IDLE
http://www.on-idle.com

on-IDLE is an independently owned and managed London-based design and web development agency, established in June 1999. The company trades in the UK, Swiss, Saudi Arabian and German markets, with clients being on average of 60% repeat business. Typical customers are in the media, retail, finance, travel and education sectors.

on-IDLE provide Branding, Design and Development services for offline and online mediums, which include: internet, extranet, intranet, mobile devices, print and signage. The company specialise in the development of CSS, XSLT, XML and Flash-based solutions, mostly driven by their in-house Open Source Content Management System. on-IDLE staff provide specialist web and print design software training to the London College of Communication, the Swiss Universities of Art and Design in Zürich and Bern, Online Labor Zurich and to the marketing departments of corporations. Marc and Ané-Mari Peter are also the authors of regularly published articles relating to new media industry matters in the UK, Germany and Switzerland.

What does “on-IDLE” mean?
“on-IDLE” is a code script handler that is activated when something is down / not responding as expected – when the computer is idle. The “on” command activates the application / tool / device again. Similar to a car idling, it is ready to go, but only when the handler is activated (gas pedal and gears) does it go. on-IDLE do a lot of trouble-shooting and updates on previously developed work for agencies and companies, making the name more apt than ever in today’s fast changing interactive environment. We always tease our customers with this made-up script: “on-IDLE go pub”, i.e. leave the problem with them and go and relax.

About Imkaan
http://www.imkaan.org.uk

Imkaan were set up initially in November 1998 with the Newham Asian Women's Project (NAWP) http://www.nawp.org, winners of the BBC ASIA Community Award, in conjunction with the Asian Women's Resource Centre (AWRC) in Brent.

The project was established as a centralised co-ordinating body to act as a collective voice for Asian women and children across the country, which was based on the combined history and expertise of these two projects. Imkaan were managed by these two projects and were able to benefit from over three decades of community history, policy and service provision.

As the operational manager NAWP took responsibility for Imkaan's development, financial policy and accountability. This framework of experience and expertise enabled Imkaan to establish a unique profile supported by NAWP and directed by its own internal independent Advisory Group.

Imkaan developed and progressed a much enhanced work programme and structure. They gained experience and expertise as a credible community based advocate in the domestic violence sector and therefore were well placed to become an independent organisation. They applied and successfully achieved this status, on 22nd September 2004, when Imkaan became an independent charity.

----Contact----

Elemental PR

Tim Gibbon
Director, Elemental PR
Email: mediacentre@elementalpr.co.uk

Telephone: +44 (0) 870 745 9292
Mobile: +44 (0) 7930 375 663
Fax: +44 (0) 870 745 9293

Website: http://www.elementalpr.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

####]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/77/onIDLELaunchImkaanDomesticViolenceCharityWebsite/ Thu, 25 Aug 2005 10:33:20 GMT <![CDATA[these4walls Launch Free PR Portal Design by on-IDLE]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/51/these4wallsLaunchFreePRPortalDesignbyonIDLE/ 27 September 2002, London, UK

these4walls Launch Free PR Portal Design by on-IDLE

these4walls Launches New Free Access Portal for the PR, Marketing and Communications Industry Designed and Built by on-IDLE
these4walls [T4W] http://www.t4w.co.uk, has launched a new portal and community site designed and built by, the web technology and design solutions provider on-IDLE http://www.on-idle.com.

T4W, the PR, marketing and communications networking groups’ portal is the first of its kind to offer extensive online services and resources to the industry for free. The site catering for the PR, advertising, marketing, new media and design industries is also unique, in that it is managed and run by professionals working in the industry, insuring relevancy, topicality and interest.

Ané-Mari du Toit, Sales & Marketing Director at on-IDLE, comments, “these4walls is an interesting project for on-IDLE because we are developing a portal that addresses issues which directly affects us as well. It not only enables us to meet like-minded people, but gives us the opportunity to experiment with portals and give something back to the industry in the process.”

Marc Peter, Creative Director at on-IDLE adds, “We are looking to incorporate more fun elements to the portal as time progresses, to appeal to the audiences that will be interacting with each other and these4walls . Feedback is welcomed, as we intend to have visitors network with the website, as well as the social events that these4walls regularly organise.”

these4walls co-founder, James Gordon-MacIntosh comments, “Since these4walls inception, the founders have worked hard to offer platforms to make this portal happen and on-IDLE have been instrumental in making this possible. Our new portal is a natural extension to this, adding to our already existing and popular seminar and social events. We hope people enjoy it as much as we and on-IDLE have enjoyed developing it and, in addition to helping their working lives, that they find plenty to keep them amused when they are taking five in the office.”

----Ends----

----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the on-IDLE team.

The media spokespeople for on-IDLE are Ane-Mari Peter, Co-Founder and Managing Director and Marc peter Co-Founder and Creative Director.

The these4walls http://www.t4w.co.uk portal includes:
Careers information, live news, Interactive debate, comprehensive industry, work and leisure, related web links and reviews, think pieces and debates, downloads and amusing virals and exclusive seminars.

About on-IDLE
http://www.on-idle.com

A multimedia design, software development and consultancy company.
on-IDLE is a technology solutions development and design services provider that was established in June 1999 to address the opportunities that existed within the Internet and e-business arenas.

What does on-IDLE mean?
“on-IDLE” is a script handler from the Lingo language used for Macromedia Director and other code languages. It is a handler that is activated when everything is down – when the computer is idle – the “on” command activates the application again. Similar to a car idling, it is ready to go, but only when the handler is activated (accelerator pedal and gears) it goes.

About these4walls
http://www.t4w.co.uk

these4walls, which now boasts some 1000 members, was co-founded by PR consultants James Gordon-MacIntosh (Fishburn Hedges) and Adrian Chitty (VLP) along with Yooni Suh, a director at New Media creative agency, Random Media and Alice Page, consultant at the Incepta-owned research company, DVL Smith. Its aim is to offer platforms that bring professionals, knowledge and learning together, irrespective of discipline.

----Contact----

Elemental PR

Tim Gibbon
Founder and Account Director, Elemental PR
Email: mediacentre@elementalpr.co.uk

Telephone: +44 (0) 870 745 9292
Mobile: +44 (0) 793 037 5663
Fax: +44 (0) 870 745 9293

Website: http://www.elementalpr.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

####]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/51/these4wallsLaunchFreePRPortalDesignbyonIDLE/ Mon, 29 Nov 1999 23:00:00 GMT <![CDATA[on-IDLE Guest Speak at Interact1 Communications Design Seminar]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/52/onIDLEGuestSpeakatInteract1CommunicationsDesignSeminar/ 21 September 2004, London, UK

on-IDLE Guest Speak at Interact1 Communications Design Seminar

Design and Web Development Agency on-IDLE to Guest Speak at Interact1 Communications Design Seminar
In a tie-in to its 5th birthday year and new website launch, on-IDLE the design and web development agency is speaking at the Interact1 Conference http://www.interact1.co.uk.

The London College of Communication (LCC, the University of the Arts, London http://www.lcc.arts.ac.uk) is hosting a series of seminars that compliment the recently opened exhibition at the Barbican Art Gallery, Communicate: Independent British Graphic Design since the Sixties (http://www.barbican.org.uk/gallery/Communicate.htm).

World-renowned author, and organiser Bob Cotton explains, “Interact1 aims to indicate and explore the range of opportunities open to designers and content makers in the rapidly converging world that we inhabit.”

Managing Director and co-founder of on-IDLE Ltd, Ané-Mari Peter, will be speaking at 4pm at the Interact 1 seminar on Wednesday, the 22nd of September 2004 at the LCC. The seminar, which is sponsored by Sony PlayStation 2, covers the theme ‘New Directions in Communications Design’, of which the directions include: interactive television, mobile applications, usability, online gaming, data-visualisation and content management systems.

Ané-Mari Peter will be looking at the capabilities of Flash MX and how it integrates today with databases and other technologies such as XML and PHP Peter explains, “Today you can have fully dynamic, usability compliant, yet seamlessly interactive and beautifully designed interfaces. Design should not be compromised because of usability and content management requirements. Web-technology is no longer necessarily ugly”.

The seminar is also being used by on-IDLE http://www.on-idle.com as a platform to launch its new website, which has been a while in the making due to a very successful 2004. The company is also celebrating its 5th birthday year and embarking on an active PR campaign.

----Ends---

----Notes to editors----

This press release in available in PDF, plain text and Word formats.

More about the exhibition: Barbican Art Gallery, Communicate: Independent British Graphic Design since the Sixties (http://www.barbican.org.uk/gallery/Communicate.htm).

More about Interact1 and the London College of Communication: http://www.interact1.co.uk and see below.

This press release in available in PDF, plain text and Word formats. Photographs are available of the on-IDLE team.

The media spokespeople for on-IDLE are Ané-Mari Peter, Co-Founder and Managing Director and Marc Peter Co-Founder and Creative Director.

About on-IDLE
http://www.on-idle.com

on-IDLE is an independently owned- and managed London-based design and web development agency, established in June 1999. The company trades in the UK, Swiss, South African and German markets, with clients being on average of 60% repeat business. Typical customers are in the media, retail, travel and education sectors.

on-IDLE provide Branding, Design and Development services for offline and online mediums, which include: internet, extranet, intranet, mobile devices, print and signage. The company specialise in the development of CSS, XSLT, XML and Flash-based solutions, mostly driven by their in-house Open Source Content Management System. on-IDLE staff provide specialist web and print design software training to the London College of Communication, the Swiss Universities of Art and Design in Zürich and Bern, Online Labor Zurich and to the marketing departments of corporations. Marc and Ané-Mari Peter are also the authors of regularly published articles relating to new media industry matters in the UK, Germany and Switzerland.

What does “on-IDLE” mean?
“on-IDLE” is a script handler from the Lingo language used for Macromedia Director. It is a handler that is activated when everything is down – when the computer is idle. The “on” command activates the application / tool / device again. Similar to a car idling, it is ready to go, but only when the handler is activated (gas pedal and gears) does it go. on-IDLE do a lot of trouble-shooting and updates on previously developed work for agencies and companies, making the name more apt than ever in today’s fast changing interactive environment. We always tease our customers with this made-up script: “on-IDLE go pub”, i.e. leave the problem with us and go and relax.

----Contact----

Elemental PR

Tim Gibbon
Founder and Account Director, Elemental PR
Email: mediacentre@elementalpr.co.uk

Telephone: +44 (0) 870 745 9292
Mobile: +44 (0) 793 037 5663
Fax: +44 (0) 870 745 9293

Website: http://www.elementalpr.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

####]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/52/onIDLEGuestSpeakatInteract1CommunicationsDesignSeminar/ Mon, 29 Nov 1999 23:00:00 GMT <![CDATA[on-IDLE to Deliver New West End Company Christmas Website]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/53/onIDLEtoDeliverNewWestEndCompanyChristmasWebsite/ 04 November 2004, London, UK

on-IDLE to Deliver New West End Company Christmas Website

Design and Web Development Agency on-IDLE to Deliver (New West End Company) London West End Christmas Website
Design and web development agency on-IDLE http://www.on-idle.com, is to build New West End Company http://www.newwestend.com Christmas 2004 website.

After building the content managed New West End Company corporate website in 2002, and working with the New West End Company, on-IDLE have been awarded the contract to build the microsite on which the Christmas 2004 season campaign will be run.

New West End Company is a voluntary Business Improvement District (BID) whose vision is the revitalisation of the three famous shopping streets of London’s West End – Bond Street, Oxford Street and Regent Street – making them world class for shopping, living and leisure.

The site will have its own URL http://www.newwestend.com/christmas and will link directly from the corporate site’s consumer area “London’s West End”. After the success of the consumer-focused Food Fantastic Festival in July this year, the Christmas campaign will increase awareness of the New West End Company, highlight the contribution brought to the West End and garner support from the local business and resident communities for the realisation of the BID proposals announced on the 26th of October with the support of Westminster council.

The Christmas campaign site will launch on the 1st of November 2004 and feature:

  • Logos and links to the websites of the media partners: Evening Standard, London 2012, Heart FM and Visit London.
  • Special events and links to the websites of the street associations for Bond Street, Regent Street and Oxford Street.
  • A list of special offers and events hosted by retailers in the district with links to their sites.
  • A listing of theatre, entertainment and other events happening in the West End generally.
  • A map and listing of special food areas within the district.
  • Travel tips for getting to, moving around within and getting home from the West End over the festive season.
  • Press releases for the media to keep abreast of the events and activities taking place.

Visitors to the website will also be able to enter competitions and news about the large events such as the switching on of the Christmas lights, an Olympic event on the 12th of December 2004 and of course, New Year’s Eve.

Ané-Mari Peter, Co-Founder and Managing Director at on-IDLE explains, “Our remit includes the design of the Christmas website, and the updating of the site throughout the festive season where required. When amends fall outside the scope of the content managed areas we will ensure that the Christmas site remains lively, has the latest news and events listings, and provides added value to the media partners and site visitors.”

Concurrently, the corporate site will also undergo a navigation and content update – Phase 2 of the whole website project – to reflect work of the past two years all geared toward supporting the BID proposals.

The current corporate site will undergo a re-vamp ready for the 01 November 2004 Christmas website launch.

----Ends---

----Notes to editors----

The New West End Company website maybe found at http://www.newwestend.com/christmas.

This press release in available in PDF, plain text and Word formats. Photographs are available of the on-IDLE team.

The media spokespeople for on-IDLE are Ané-Mari Peter, Co-Founder and Managing Director and Marc Peter Co-Founder and Creative Director.

About on-IDLE
http://www.on-idle.com

on-IDLE is an independently owned- and managed London-based design and web development agency, established in June 1999. The company trades in the UK, Swiss, South African and German markets, with clients being on average of 60% repeat business. Typical customers are in the media, retail, travel and education sectors.

on-IDLE provide Branding, Design and Development services for offline and online mediums, which include: internet, extranet, intranet, mobile devices, print and signage. The company specialise in the development of CSS, XSLT, XML and Flash-based solutions, mostly driven by their in-house Open Source Content Management System. on-IDLE staff provide specialist web and print design software training to the London College of Communication, the Swiss Universities of Art and Design in Zürich and Bern, Online Labor Zurich and to the marketing departments of corporations. Marc and Ané-Mari Peter are also the authors of regularly published articles relating to new media industry matters in the UK, Germany and Switzerland.

What does “on-IDLE” mean?
“onIdle” is an event handler used in various programming languages to perform special functions when an application is “idle”. The “on” command activates the application / tool / device again. Similar to a car idling, it is ready to go, but only when the handler is activated (gas pedal and gears) does it go. on-IDLE do a lot of trouble-shooting and updates on previously developed work for agencies and companies, making the name more apt than ever in today’s fast changing interactive environment. We always tease our customers with this made-up script: “on-IDLE go pub”, i.e. leave the problem with us and go and relax.

----Contact----

Elemental PR

Rachel Hawkes
Account Executive, Elemental PR
Email: mediacentre@elementalpr.co.uk

Telephone: +44 (0) 870 745 9292
Mobile: +44 (0) 776 665 1244
Fax: +44 (0) 870 745 9293

Website: http://www.elementalpr.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

####]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/53/onIDLEtoDeliverNewWestEndCompanyChristmasWebsite/ Mon, 29 Nov 1999 23:00:00 GMT <![CDATA[on-IDLE Deliver New Website and Celebrate 5th Birthday]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/54/onIDLEDeliverNewWebsiteandCelebrate5thBirthday/ 23 September 2004, London, UK

on-IDLE Deliver New Website and Celebrate 5th Birthday

Design and Web Development Agency on-IDLE Celebrate 5th Birthday and Commence EU Growth
on-IDLE http://www.on-idle.com, the design and web development agency is celebrating its 5th trading year, and delivers a new website.

Steady business and an impressive client list have ensured on-IDLE continues to prosper. on-IDLE established in June 1999 provide Branding, Design and Development services for: web, extranet, intranet, mobile devices, print and signage, with a specialist focus on Flash, XML, XSLT, CSS, accessibility, usability and Open Source Content Management Systems (CMS).

on-IDLE Co-Founder and Managing Director Ané-Mari Peter says, “Reaching our 5th birthday is the realisation that on-IDLE is all grown up, we’ve just moved to new office space to accommodate necessary expansion and are launching our new website on Wednesday, 23rd of September 2004 – it’s a very exciting time”.

Their portfolio includes offerings such as the on-line press office for the General Medical Council http://www.gmcpressoffice.co.uk, the corporate website and intranet for the New West End Company http://www.newwestend.com, the International Society of Typographic Designers’ website (ISTD) http://www.istd.org.uk, and the home page re-design for the Swiss Embassy London http://www.swissembassy.org.uk. on-IDLE continues to foster vital links with educational institutions such as the London College of Communication (LCC, formerly London College of Printing) designing the dynamic website and corporate identity for the new Photography and the Research Archive Centre http://www.photographyresearchcentre.co.uk, the soon to be launched dynamic website for the LCC’s School of Media and the recently launched short courses site for the University of Art and Design, Zurich (HGKZ) http://www.dranbleiben.ch.

on-IDLE’s continuing success and measured growth is largely down to the small and sophisticated team that combines great design with best of breed Open Source technologies and a firm belief in accessibility and usability to bring the client effective online and offline solutions that really work and bring measurable results.

Their business-focus has seen a move away from their original high-end software development roots five years ago to a truly holistic design and development hybrid today. The company can handle sections of, or complete developments making them an ideal and non-threatening development and design partner to advertising and media agencies in the UK (e.g. Fox Kalomaski Ltd) and Switzerland (e.g. InfoBox GmbH and WebTrendsMedia GmbH).

Ané-Mari Peter elaborates: “Our continued user-centric focus ensures that our new and existing customers receive the very best from a combination of our consultancy, design and development services. Our business and practices are transparent which our clients appreciate as they generally have perfectly valid reservations and concerns about interactive experiences. To allay these, we tend to support sites with usability-tested content management systems (including Flash-driven sites), which give clients the ability to manage their own online campaigns, databases and sites without the repeat expense of agency services, making for highly cost effective and easy to maintain online solutions”.

Marc Peter, Co-founder and Creative Director sums it up, “Today we are enjoying our business. We have moved into a settled stage with an expanding and interesting new client list, whilst maintaining our strong relationships with our existing clients in the UK and Europe – we manage an average of 60% repeat business. As the say, the proof is in the pudding!”

----Ends---

----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the on-IDLE team.

The media spokespeople for on-IDLE are Ané-Mari Peter, Co-Founder and Managing Director and Marc Peter Co-Founder and Creative Director.

About on-IDLE
http://www.on-idle.com

on-IDLE is an independently owned- and managed London-based design and web development agency, established in June 1999. The company trades in the UK, Swiss, South African and German markets, with clients being on average of 60% repeat business. Typical customers are in the media, retail, travel and education sectors.

on-IDLE provide Branding, Design and Development services for offline and online mediums, which include: internet, extranet, intranet, mobile devices, print and signage. The company specialise in the development of CSS, XSLT, XML and Flash-based solutions, mostly driven by their in-house Open Source Content Management System. on-IDLE staff provide specialist web and print design software training to the London College of Communication, the Swiss Universities of Art and Design in Zürich and Bern, Online Labor Zurich and to the marketing departments of corporations. Marc and Ané-Mari Peter are also the authors of regularly published articles relating to new media industry matters in the UK, Germany and Switzerland.

What does “on-IDLE” mean?
“on-IDLE” is a script handler from the Lingo language used for Macromedia Director. It is a handler that is activated when everything is down – when the computer is idle. The “on” command activates the application / tool / device again. Similar to a car idling, it is ready to go, but only when the handler is activated (gas pedal and gears) does it go. on-IDLE do a lot of trouble-shooting and updates on previously developed work for agencies and companies, making the name more apt than ever in today’s fast changing interactive environment. We always tease our customers with this made-up script: “on-IDLE go pub”, i.e. leave the problem with us and go and relax.

----Contact----

Elemental PR

Rachel Hawkes
Account Executive, Elemental PR
Email: mediacentre@elementalpr.co.uk

Telephone: +44 (0) 870 745 9292
Mobile: +44 (0) 776 665 1244
Fax: +44 (0) 870 745 9293

Website: http://www.elementalpr.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

####
]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/4/onIDLE/54/onIDLEDeliverNewWebsiteandCelebrate5thBirthday/ Mon, 29 Nov 1999 23:00:00 GMT