adidas technology designed footwear ClimaCool Cyclone – a fashion lifestyle shoe that cools

adidas +10 Recruitment Challenges and Football Games

The world’s greatest football players recruit their teams to in a face-to-face battle for a series of football challenges.

18 March 2006, London UK ---- Watch as your favourite football stars take to the streets to recruit a team and select players for their team.

12 of the best players in the world have been scouring the streets in their home cities in search of 10 lucky people to play with them against their arch rivals.

You can watch cool cut down versions of the players recruiting and the 6 games including Cole vs Cisse (England vs France) and Kaka vs Riquelme (Brazil vs Argentina).

Check it out and see who won and more +10 challenges.

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----Notes to Editor----

More information is available of the +10 campaign in the adidas press centre (http://www.press.adidas.com)

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients

This press release is also available in PDF, plain text and Word formats.

----Contact----

For all adidas press enquiries, please visit the adidas press centre (http://www.press.adidas.com). 

To contact adidas, please complete their Contact Us form.

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26 November, 2005, Herzogenaurach Germany ---- ist mit dem adidas_1, Intelligence Level 1.1 (http://www.adidas.com/) eine weiterentwickelte Ausführung des Laufschuhs erhältlich.

In Echtzeit passt die revolutionäre Technologie des adidas_1 die Dämpfung während des Laufens kontinuierlich optimal an das Gewicht des Läufers, die Laufgeschwindigkeit und die Bodenbeschaffenheit an. In der verbesserten Ausführung Intelligence Level 1.1 ist der Schuh jetzt noch besser, stärker und schneller.

Besser machen den Laufschuh noch vielfältigere Dämpfungsoptionen, die für noch mehr Komfort sorgen. Stärker macht ihn sein neuer Motor mit einem um 153% höheren Drehmoment. Und schneller ist der Schuh durch die neue Programmierung des Mikroprozessors auf der Basis intensiver Forschungsergebnisse, wodurch die optimale Dämpfungseinstellung noch schneller ermittelt werden kann.

Mit der Einführung des neuen adidas_1 baut adidas seine Führungsposition im Bereich der intelligenten Sportartikel weiter aus. Das Innovation Team von adidas ist mittlerweile bereits doppelt so groß wie zu Beginn und entwickelt mit Hilfe modernster Hilfsmittel Technologien, die die Branche revolutionieren. „Die Elektronik entwickelt sich in einem rasanten Tempo“, so Christian DiBenedetto, Leiter des adidas Innovation Teams. „Durch den Einsatz von Elektronik in Sportartikeln können wir die Funktionen unserer Produkte schnell verbessern und weiteren Fortschritt realisieren. Das Potenzial auf diesem Gebiet ist gewaltig.“

information
Der neue adidas_1, Intelligence Level 1.1 ist in verschiedenen Farben und zu dem unveränderten Preis von 250 US-Dollar bzw. 250 Euro erhältlich.

----Ends----

----Notes to Editors----

To learn more about the World's First Intelligent Shoe, visit the adidas website at http://www.adidas-1.com.

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients

This press release is also available in PDF, plain text and Word formats.

----Contact----

For all adidas press enquiries, please visit the adidas press centre (http://www.press.adidas.com).

To contact adidas, please complete their Contact Us form.

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26 November, 2005, Herzogenaurach, Germany ---- adidas_1, the World’s First Intelligent Shoe, is already smarter. From 25 November 2005, an upgraded version of the shoe will be available, called adidas_1, intelligence level 1.1 http://www.adidas-1.com.

The revolutionary technology of the adidas_1 adapted itself in real time to find the right cushioning level, whatever the runner’s weight, surface or pace. The higher intelligence level 1.1 makes the shoe better, stronger and faster.

It’s better because there is an increased range of cushioning, meaning the shoe can become even softer or firmer. It’s stronger because there is a new motor with 153 percent more torque, and it’s faster because the shoe has been reprogrammed based on extensive research, to find the right level of cushioning even more quickly.

With the introduction of the new adidas_1, adidas is furthering its lead in the field of intelligent sporting goods. The adidas intelligence team has already doubled in size and is using cutting edge equipment to develop technologies that will reinvent the industry. "Advances in electronics come very quickly," says adidas Innovation Team Leader Christian DiBenedetto. "By using electronics in sporting goods, we are able to improve products' capabilities quickly and keep moving forward. There is a lot of untapped potential in this field."

The new adidas_1, wwill also be available in a range of colours, and the price remains at $250 USD and €250 Euros.

----Ends----

----Notes to editor----

To learn more about the World's First Intelligent Shoe, visit the adidas website at http://www.adidas-1.com.

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients

This press release is also available in PDF, plain text and Word formats.

----Contact----

For all adidas press enquiries, please visit the adidas press centre (http://www.press.adidas.com).

To contact adidas, please complete their Contact Us form.

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26 May 2006, London, UK ---- The adidas http://www.adidas.com global mobile football portal has become the most comprehensive of its kind ahead of the eagerly anticipated World Cup in June 2006.

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