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		<title>Elemental Communications - SMP - Media Coverage</title>
		<link>http://www.elementalcomms.co.uk/</link>
		<description>The Elemental Communications media coveraege news feed. About the media consultancy, integrating communications, online public relations, off and online PR in London, England, UK</description>
		<generator>http://www.on-idle.com</generator>
		<pubDate>Wed, 07 May 2008 22:00:00 GMT</pubDate>
		
		<item>
			<title><![CDATA[Internet users must use common sense]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1359/Internetusersmustusecommonsense/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> British Computer Society (BCS)</li>
	<li><strong>Issue Number:</strong> 08 May 2008</li>
	<li><strong>Format:</strong> Online</li>
</ul>
The British Computer Society (BCS) covers a story on how users should use a common sense approach using the internet and social networks. Tim Gibbon, co-founder and editor gives comment.<br /><br /><b><a href="http://www.bcs.org/server.php?show=conWebDoc.19097" target="_blank" title="&gt;&gt; Link to The British Computer Society (BCS) article">&gt;&gt; Link to The British Computer Society (BCS) article</a></b>]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1359/Internetusersmustusecommonsense/</link>
			<pubDate>Wed, 07 May 2008 22:00:00 GMT</pubDate>
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			<title><![CDATA[The team works]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1283/Theteamworks/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> Revolution magazine</li>
	<li><strong>Issue Number:</strong> 01 May 2008</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
Revolution asks as online marketing gets more technical and applications become more complex, can agencies do everything in-house, or is outsourcing the way ahead? Rachel Hawkes, co-founder and editor of the Social Media Portal (SMP) interviewed<br /><br /><b><a href="http://www.brandrepublic.com/InDepth/Features/805109/team-works/" target="_blank" title="&gt;&gt; Link to Revolution magazine article">&gt;&gt; Link to Revolution magazine article</a> </b>]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1283/Theteamworks/</link>
			<pubDate>Wed, 30 Apr 2008 22:00:00 GMT</pubDate>
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		<item>
			<title><![CDATA[Facebook 'learns hard lessons']]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1279/Facebooklearnshardlessons/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> The British Computer Society (BCS)</li>
	<li><strong>Issue Number:</strong> 01 May 2008</li>
	<li><strong>Format:</strong> Online</li>
</ul>
The British Computer Society (BCS) covers a story on Facebook and the lessons it needs to learn. Rachel Hawkes, co-founder and editor gives comment.<br /><a href="http://www.bcs.org/server.php?show=conWebDoc.19046" target="_blank" title="&gt;&gt; Link to BCS article"><br /><b>&gt;&gt; Link to BCS article</b></a><b> </b>]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1279/Facebooklearnshardlessons/</link>
			<pubDate>Wed, 30 Apr 2008 22:00:00 GMT</pubDate>
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		<item>
			<title><![CDATA[Social Commerce]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1260/SocialCommerce/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> Business Edge</li>
	<li><strong>Issue Number:</strong> April 2008, Pages 8-11</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
Business Edge debates whether business really understand the social network customer and how smaller enterprises can get their slice of the social media pie. <br /><br />Rachel Hawkes from Elemental and Social Media Portal (SMP) interviewed.]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1260/SocialCommerce/</link>
			<pubDate>Tue, 01 Apr 2008 22:00:00 GMT</pubDate>
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			<title><![CDATA[How do you connect?]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1266/Howdoyouconnect/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> The Nevada Sagebrush</li>
	<li><strong>Issue Number:</strong> 1 April 2008</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
<p>&nbsp;Jessica Estepa from The Nevada Sagebrush discusses niche social networks and how students are using them. The Social Media Portal is interviewed.&nbsp; </p><p><b><a href="http://nevadasagebrush.com/blog/2008/04/01/how-do-you-connect/" target="_blank" title="&gt;&gt; Link to The Nevada Sagebrush article">&gt;&gt; Link to The Nevada Sagebrush article</a>  </b></p>]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1266/Howdoyouconnect/</link>
			<pubDate>Mon, 31 Mar 2008 22:00:00 GMT</pubDate>
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			<title><![CDATA[Social networks embracing niche communities]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1243/Socialnetworksembracingnichecommunities/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> Direct News</li>
	<li><strong>Issue Number:</strong> 03 March 2008</li>
	<li><strong>Format:</strong> Online</li>
</ul>
<p>Direct News interviews Tim Gibbon, Co-founder and Editor at the Social Media Portal (<a href="http://www.socialmediaportal.com" target="_blank" title="Link to the Social Media Portal">SMP</a> ) on how social networking sites are becoming more niche.</p><p><b><a href="http://www.directnews.co.uk/news/online-marketing/social-networking/social-networks-embracing-niche-communities--$1209027.htm" target="_blank" title="&gt;&gt; Link to Direct News article">&gt;&gt; Link to Direct News article</a></b>  </p>]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1243/Socialnetworksembracingnichecommunities/</link>
			<pubDate>Sun, 02 Mar 2008 23:00:00 GMT</pubDate>
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		<item>
			<title><![CDATA[Holistic approach to search recommended]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1245/Holisticapproachtosearchrecommended/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> Epiphany</li>
	<li><strong>Issue Number:</strong> 03 March 2008</li>
	<li><strong>Format:</strong> Online</li>
</ul>
In an article on search marketing  and the media to reach consumers.  Rachel Hawkes, Co-founder and Editor at the Social Media Portal (<a href="http://www.socialmediaportal.com" target="_blank" title="Link to the Social Media Portal (SMP)">SMP</a>) comments on how online marketing should not be invasive.<br /><b><br /><a href="http://www.epiphanysolutions.co.uk/searchmarketing/18491597/Holistic-approach-to-search-recommended" target="_blank" title="&gt;&gt; Link to Epiphany article">&gt;&gt; Link to Epiphany article</a></b>]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1245/Holisticapproachtosearchrecommended/</link>
			<pubDate>Sun, 02 Mar 2008 23:00:00 GMT</pubDate>
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		<item>
			<title><![CDATA[Social media advertising should enhance user experience]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1240/Socialmediaadvertisingshouldenhanceuserexperience/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> Direct News</li>
	<li><strong>Issue Number:</strong> 29 February 2008</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
Tim Gibbon, Co-founder and Editor at the Social Media Portal (<a href="http://www.socialmediaportal.com" target="_blank" title="SMP">SMP</a> ) discusses what may lay ahead for advertising on social  networks and this could affect user experience.<br /><br /><b><a href="http://www.directnews.co.uk/news/online-marketing/social-networking/social-media-advertising-should-enhance-user-experience--$1208559.htm" target="_blank" title="&gt;&gt; Link Direct News article">&gt;&gt; Link to Direct News article</a> </b>]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1240/Socialmediaadvertisingshouldenhanceuserexperience/</link>
			<pubDate>Thu, 28 Feb 2008 23:00:00 GMT</pubDate>
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		<item>
			<title><![CDATA[Social media is prime marketing territory]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1242/Socialmediaisprimemarketingterritory/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> ISM News Blog</li>
	<li><strong>Issue Number:</strong> 29 February 2008</li>
	<li><strong>Format:</strong> Online</li>
</ul>
ISM News Blog interviews Rachel Hawkes, Co-founder and Editor at the Social Media Portal (<a href="http://www.socialmediaportal.com" target="_blank" title="Link to the Social Media Portal">SMP</a> ) on social networks becoming a prominent marketing channel<br /><br /><b><a href="http://news.isearchm.com/article-4511/social-media/social-media-is-'prime-marketing-territory'.html" target="_blank" title="&gt;&gt; Link to ISM News Blog">&gt;&gt; Link to ISM News Blog</a> </b>]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1242/Socialmediaisprimemarketingterritory/</link>
			<pubDate>Thu, 28 Feb 2008 23:00:00 GMT</pubDate>
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			<title><![CDATA[Facebook needs more sensitive ad approach]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1244/Facebookneedsmoresensitiveadapproach/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> ISM News Blog</li>
	<li><strong>Issue Number:</strong> 29 February 2008</li>
	<li><strong>Format:</strong> Online</li>
</ul>
Tim Gibbon, Co-founder and Editor at the Social Media Portal (SMP) interviewed regarding advertising across social networks.<br /><br /><b><a href="http://news.isearchm.com/article-4512/social-media/facebook-'needs-more-sensitive-ad-approach'.html" target="_blank" title="&gt;&gt; Link to ISM News Blog">&gt;&gt; Link to ISM News Blog article</a></b>]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1244/Facebookneedsmoresensitiveadapproach/</link>
			<pubDate>Thu, 28 Feb 2008 23:00:00 GMT</pubDate>
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