Elemental Communications - Reebok - Press Releases http://www.elementalcomms.co.uk/ The Elemental Communications press releases feed. About the media consultancy, integrating communications, online public relations, off and online PR in London, England, UK http://www.on-idle.com Thu, 12 Jun 08 12:47:49 +0000 <![CDATA[Le Nouveau site global de Reebok met le client aux commandes]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/59/Reebok/343/LeNouveausiteglobaldeReebokmetleclientauxcommandes/ Le Nouveau site global de Reebok met le client aux commandes

Le Nouveau site web Reebok.com permet à la marque de passer plus de temps auprès du consommateur tout en dynamisant marque et ventes


Le 12 Juin 2008, Boston, USA ---- La marque de matériel sportif mondialemet connue Reebok (http://www.reebok.com) annonce que son nouveau site web global dernier cri a déjà atteint ses objectifs de performance initiaux un mois à peine depuis son lancement. Le site, qui a été lancé en avant-première en Avril 2008 au Royaume-Uni et en France à l’issue de neuf mois de développement, place le visiteur fermement aux commandes tout en dynamisant les ventes en ligne et l’identification du consommateur à la marque.

Les usagers de Reebok.com sont encouragés à s’inscrire au site et à créer leur propre profile. A travers Mes Préférences, les utilisateurs peuvent manifester par l’attribution d’une note allant de 0 à 10 l’intérêt qu’ils portent à une palette de sports comprenant le football, la course à pied et le yoga. En outre, ils peuvent indiquer leurs couleurs préférées, de telle sorte que des articles correspondant à ces couleurs leur seront présentés par défaut à chaque fois qu’ils en existe de disponibles.

Comme l’explique Richard Prenderville, directeur du marketing mondial de la marque Reebok, « L’un des objectifs majeurs de la reconstruction du site web Reebok.com était d’offrir à nos clients une expérience améliorée et personalisée à chaque nouvelle visite. S’ils en manifestent le désir, le site a été conçu en vue de collecter des informations à leur sujet à chacune de leurs visites pendant qu’ils parcourent le site web à partir de leur ordinateur ou de leur téléphone portable, ce qui nous permet de leur apporter une expérience sur mesure ».

La fonctionnalité e-commerce, administrée jusqu’à présent par un partenaire, a été internalisée pour la première fois, ce qui permet de mettre en place un merchandising croisé et la promotion de tenues composées à partir des produits d’une même collection ou d’une même catégorie en tenant compte des goûts personnels et des habitudes d’achat du client. Depuis le lancement du site il y a un mois, Reebok a enregistré une augmentation de 10% du montant moyen des commandes.


Catherine Thomason, directrice de la division du commerce numérique de Reebok, explique que « Nous avons relevé une augmentation significative et constatons qu’un nombre accru de personnes commande plusieurs produits en même temps – les éléments-moteurs de cette dynamique étant au nombre de trois. Le merchandising est entièrement administré en interne, ce qui veut dire que nous sommes en mesure de mettre en valeur l’intégralité de notre gamme de produits, l’option « vous aimerez peut-être aussi » (ou vente croisée ou incitative) introduit les produits nouveaux ou complémentaires, et nous avons implémenté un système de paiement allégé et simplifié conçu spécialement à destination du consommateur. »

« Nous souhaitions rendre l’expérience du shopping en ligne aussi amusante et simple qu’elle l’est dans un magasin physique, et nous avons tout fait pour que la boutique Reebok.com soit aussi prôche que possible d’une vraie boutique. Cette expérience se réalise à travers la possibilité offerte aux clients de disposer d’un caddie virtuel visible à tout moment, dans un système de paiement tenant sur une seule page et à travers l’interaction avec les produits – à la fois sur le site et via leur téléphone portable, conclut Thomason.

Le nouveau site web Reebok.com est unique dans le secteur des chaussures de sport et du sportswear, en ce qu’il propose au consommateur un parcours intuitif entre la marque et la produit tout en dynamisant les ventes tant en ligne qu’hors ligne. A chaque étape de la visite, les consommateurs auront l’opportunité de visionner des informations supplémentaires concernant un produit particulier, d’ajouter celuI-ci à leur caddie, de le localiser dans un magasin de détail ou d’envoyer son image vers leur téléphone mobile – ce qui permet à son tour de commencer à batir un site WAP personalisé pour leur téléphone mobile.

Dans la seconde moitié de 2008, le site web Reebok permettra au consommateur d’interagir avec les produits en leur attribuant des notes et en postant des commentaires ; il offrira ainsi de nouveaux canaux de dialogue entre Reebok et ses consommateurs.

----Fin----
----Notes aux éditeurs----

Des informations complémentaires sur le nouveau site web Reebok.com sont disponibles dans une vidéo produite par Reebok à http://snipr.com/reebok-video-1

Des photographies de l’équipe Reebok team et des images de Reebok.com sont disponibles sur simple demande.

Le porte-parole de Reebok auprès des médias pour le présent communiqué est Richard Prenderville, directeur du marketing mondial de la marque Reebok.

A propos de Reebok
http://www.reebok.com


Reebok International Ltd., basé à Canton, Massachusetts, est un leader mondial du design, du marketing et de la distribution de chaussures, vêtements et accessoires de sport, de fitness et de loisirs.

Filiale du groupe Adidas, la société opère suivant les nombreuses subdivisions de la marque Reebok, Reebok-CCM Hockey et la Division Sports Licenciés. Pour d’avantage d’informations, visitez Reebok sur
http://www.reebok.com .

----Contact----

Elemental Communications

Tim Gibbon, Directeur
Mobile: +44 (0) 7930 375 663

Rachel Hawkes Directrice des Comptes
Mobile: +44 (0) 776 665 1244

Email: mediacentre@elementalcomms.co.uk
Website: http://www.elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292

]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/59/Reebok/343/LeNouveausiteglobaldeReebokmetleclientauxcommandes/ Thu, 12 Jun 08 12:47:49 +0000 <![CDATA[New Reebok global website puts customers in control]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/59/Reebok/342/NewReebokglobalwebsiteputscustomersincontrol/ New Reebok global website puts customers in control

New Reebok.com website allows the brand to spend more time with consumers whilst driving brand and commerce


12 June 2008, Boston, USA ---- Global sports brand Reebok (http://www.reebok.com) announces that its new global state of the art website is meeting early performance targets just one month after launch. The site, which was in soft launched in April 2008 in the UK and France after nine months in development, now puts visitors firmly in control, whilst driving online sales and brand engagement.

Reebok.com users are encouraged to register for the website, where they can then create their own profile. Through the My Preferences section, users can rank how interested they are in a range of sports from 0 to 10 including basketball, football, running, cricket and yoga. Additionally, they can set their favourite colours which will in turn show products in these colours by default wherever possible.

Reebok’s head of global brand marketing, Richard Prenderville explains, “A major goal of re-building the Reebok.com website was to provide our customers with an improved and personalised experience each time they visited the site. If they so choose, the site has been built to learn about the them as they navigate the website, either from their computer or mobile phone which allows us to present a tailored experience.”
The e-commerce functionality, previously managed by a third party, has been brought in-house for the first time. This allows for cross-merchandising of products and up-selling consumers into outfits based on the collection, the product type as well as the customers own personal tastes and shopping behaviour. Since the launch one month ago, Reebok has seen an increase of over 10 per cent on the previous average order value.

Catherine Thomason, Reebok’s head of digital commerce explains, “We have seen a significant increase and are finding that more people are buying multiple items – the key drivers for which are three-fold. The merchandising is managed entirely in-house, which means that we are able to display the entire breadth of our product range, the “you may also like” (or cross sell / up sell) option is introducing new and complementary products and we have implemented a cleaner, simpler check-out process specifically designed with our current consumer in mind.”

“We wanted to make the online shopping experience as fun and painless as it is in a bricks-and-mortar store and we have ensured the Reebok.com store is as akin to shopping in a real store as possible. The experience is managed by allowing shoppers to have a visual cart alongside them at all times, a one page check-out experience and product interactivity – both through the site and with their mobile phone,” concludes Thomason.

The new Reebok.com website is unique in the athletic footwear and apparel industry, in that it delivers an intuitive consumer journey between brand and product whilst driving sales both off and online. At every touch point on the Reebok.com website, consumers will have the opportunity to view more information about a particular product, add it to their shopping cart, locate it in a retail store or send it to their mobile phone to show friends – which in turn also begins to build a customised WAP site for their mobile phone.

In the latter half of 2008, the Reebok website will allow for consumer engagement through product ratings and reviews; presenting more interesting ways of creating a two-way dialogue between Reebok and its consumers.

----Ends----
----Notes to editors----

More information on the new Reebok.com website is available in a video produced by Reebok at http://snipr.com/reebok-video-1

Photographs are available of the Reebok team. Images and creatives of the new Reebok website (includes registration pages) are available here http://snipr.com/reebok-images-logos or upon request.

The media spokesperson for Reebok for this release is Richard Prenderville, head of global brand marketing.

About Reebok
http://www.reebok.com


Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment.

A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at http://www.reebok.com.

----Contact----

Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 7930 375 663

Rachel Hawkes Account Director
Mobile: +44 (0) 776 665 1244

Email: mediacentre@elementalcomms.co.uk
Website: http://www.elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293

####]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/59/Reebok/342/NewReebokglobalwebsiteputscustomersincontrol/ Wed, 11 Jun 08 22:51:00 +0000 <![CDATA[Reebok You Got Rondo'd mobile campaign boosts following]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/59/Reebok/348/ReebokYouGotRondodmobilecampaignboostsfollowing/ Reebok ‘You Got Rondo’d’ mobile campaign boosts following

Reebok ‘You Got Rondo’d’ mobile marketing campaign by Inside Mobile for the US NBA Basketball Playoff Finals creates mobile following
June 2008, Boston, USA ---- Inside Mobile (http://www.insidemob.com ) has launched a mobile marketing campaign for Reebok (http://www.reebok.com ) to coincide with the US NBA Basketball Playoff Finals.  The campaign entitled ‘You Got Rondo’d’ was deployed in just eight days and has already attracted a vast mobile following.  

The campaign stars one of Boston Celtics top players ‘Rajon Rondo’ and encourages users to download and engage with the motto “You got Rondo’d” through a WAP site and mobile ring tone.

Users that wish to go a step further can then receive a live call to trigger their mobile ring tone from a host of retired Boston Celtic NBA stars every time Rondo completes an infamous “Rondo” move during the games in the final.

The campaign is being promoted from the Reebok website, mobile media and at the actual playoff stadiums.

If a user answers the call they will be played a recorded clip of a well known ex-Boston Celtics player talking about the “Just got Rondo’d” move.  Users can also visit the customised “Rondo” WAP site (m.reebok.com/rondo) where they can download further content including videos and wallpapers.

In the first 72 hours of the campaign being launched (campaign was launched on 9 June 2008) Reebok has experienced over 24,300 downloads of Rondo assets from their mobile site (wallpaper, video and ringtones), including 10,039 Rondo ring tones and 2,900 respondents opting to receive the Rondo call back.

Dusan Hamlin, joint managing director at UK-based digital marketing mobile agency Inside Mobile explains, “In just eight days and with the support of key agencies such as Minick, Zugara and Isobar, Inside Mobile has managed to create a mobile marketing strategy and concept (You Got Rondo'd) that has caught the imagination of the client, the athlete's management, the Boston Celtics, the NBA and most importantly, the Reebok target market”.

Marcus Spurrell, head of global digital at Reebok adds, “Mobile is an increasingly important part of our marketing strategy and the innovative mechanics around the Rondo campaign have further validated our commitment to this channel.”

----Ends----

----Notes to editors----

To visit the campaign visit m.reebok.com/rondo.  Images and creatives of the new Reebok You Got Rondo'd  campaign (includes registration pages) are available here http://www.elementalcomms.co.uk/media_centre/images/current/59/Reebok/ or upon request.

The media spokesperson for Reebok for this release is Richard Prenderville, head of global brand marketing.  Photographs are available of the Reebok team.

Click on Media Alerts to register to receive forthcoming news from Elemental and its clients.  This press release is available in PDF, plain text and Word formats.  Photographs are available of the Inside team in the Elemental media centre.

The media spokespeople for Inside Mobile are Dusan Hamlin and James Hilton, joint managing directors.

About Inside
http://www.insidemob.com


Inside is a digital mobile marketing agency specialising in advising and managing mobile marketing projects for international organisations.  Inside continually researches, develops and executes ideas that engage consumers.

Inside’s services include mobile strategy consultancy, mobile technology solutions, mobile CRM and mobile media planning & buying. Its clients include HSBC, Ladbrokes, Reebok and Renault.

About Reebok
http://www.reebok.com


Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment.

A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at http://www.reebok.com.

----Contact----

Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 7930 375 663

Rachel Hawkes Account Director
Mobile: +44 (0) 776 665 1244

Email: mediacentre@elementalcomms.co.uk
Website: http://www.elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293]]> http://www.elementalcomms.co.uk/media_centre/press_releases/current/59/Reebok/348/ReebokYouGotRondodmobilecampaignboostsfollowing/ Mon, 02 Jun 08 11:40:47 +0000