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		<title>Elemental Communications - Elemental Communications - Media Coverage</title>
		<link>http://www.elementalcomms.co.uk/</link>
		<description>The Elemental Communications media coveraege news feed. About the media consultancy, integrating communications, online public relations, off and online PR in London, England, UK</description>
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		<pubDate>Mon, 30 Aug 10 23:00:00 +0000</pubDate>
		
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			<title><![CDATA[Wake up to word-of-mouth marketing]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1534/Wakeuptowordofmouthmarketing/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> B2B Marketing</li>
	<li><strong>Issue Number:</strong> Pages 28-29, July to August 2010</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
Tim Gibbon, director at media consultancy Elemental on the reawakening of word-of-mouth marketing as a powerful marketing channel for B2B Marketing magazine<br />]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1534/Wakeuptowordofmouthmarketing/</link>
			<pubDate>Mon, 30 Aug 10 23:00:00 +0000</pubDate>
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			<title><![CDATA[Better Connected]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1530/BetterConnected/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> PR Week</li>
	<li><strong>Issue Number:</strong> Pages 23-25, PR Week</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
Tim Gibbon, director at Elemental on the services that link PR execs and journalists; which are the most useful.&nbsp; Gibbon interviewed by <a href="http://www.prweek.com/uk/news/1014552/Online-resources-Better-connected/" target="_blank" title="Link to PRWeek Better Connected online article featuring Elemental">PRWeek</a>]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1530/BetterConnected/</link>
			<pubDate>Thu, 08 Jul 10 23:00:00 +0000</pubDate>
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			<title><![CDATA[Price Promise]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1527/PricePromise/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> Making Money</li>
	<li><strong>Issue Number:</strong> Pages 76-77, July 2010</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
Making Money interviews Tim Gibbon, director at Elemental on how brands should set their price points and the impact that they may have.]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1527/PricePromise/</link>
			<pubDate>Wed, 07 Jul 10 23:00:00 +0000</pubDate>
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			<title><![CDATA[.net the big question - What are your views on the new rules iPhone developers?]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1523/netthebigquestionWhatareyourviewsonthenewrulesiPhonedevelopers/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> .net magazine</li>
	<li><strong>Issue Number:</strong> .net, Pages 116-117, Issue 203, July 2010</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
<a href="http://www.netmag.co.uk/zine/big-question/walled-orchard" target="_blank" title="Link to .net the big question">.net magazine</a>  asks Tim Gibbon, director at media  consultancy Elemental for his view on Apple&rsquo;s decision to lock down development for iPhone OS, and the ban third-party compilers]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1523/netthebigquestionWhatareyourviewsonthenewrulesiPhonedevelopers/</link>
			<pubDate>Wed, 30 Jun 10 23:00:00 +0000</pubDate>
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			<title><![CDATA[.net the big question - Will Rupert Murdoch's paywall plan succeed?]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1522/netthebigquestionWillRupertMurdochspaywallplansucceed/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> .net magazine</li>
	<li><strong>Issue Number:</strong> .net, Pages 114-115, Issue 202, June 2010</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
<a href="http://www.netmag.co.uk/zine/big-question/behind-the-wall" target="_blank" title="Link to .net the Bog question on Rupert Murdoch's  paywall plan">.net magazine asks</a> Tim Gibbon, director at media consultancy Elemental whether a subscription fee (a paywall for the The Times and The Sunday Times) for online content will be a  success for Rupert Murdoch&#39;s News International.]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1522/netthebigquestionWillRupertMurdochspaywallplansucceed/</link>
			<pubDate>Mon, 31 May 10 23:00:00 +0000</pubDate>
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			<title><![CDATA[.net the big question - Google convictions and the impact upon UGC?]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1517/netthebigquestionGoogleconvictionsandtheimpactuponUGC/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> .net magazine</li>
	<li><strong>Issue Number:</strong> .net, Pages 114-115, Issue 201, May 2010</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
Tim Gibbon, director at Elemental on what impact the recent Google convictions in Italy will have upon user generated content (UGC) for <a href="http://www.netmag.co.uk/zine/big-question/the-buck-stops-where" target="_blank" title="Link to Elemental featured in .net the big question">.net   magazine</a>]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1517/netthebigquestionGoogleconvictionsandtheimpactuponUGC/</link>
			<pubDate>Sun, 02 May 10 23:00:00 +0000</pubDate>
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		<item>
			<title><![CDATA[Perfect Pitch]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1529/PerfectPitch/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> Making Money</li>
	<li><strong>Issue Number:</strong> Pages 90-91, Vol 14, No.4, April 2010</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
Tim Gibbon, director at media consultancy on how pitching for business and presenting to audiences with confidence.&nbsp; Gibbon provides top10 tips for pitch success]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1529/PerfectPitch/</link>
			<pubDate>Wed, 31 Mar 10 23:00:00 +0000</pubDate>
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		<item>
			<title><![CDATA[.net - The pros and cons of Twitter marketing]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1514/netTheprosandconsofTwittermarketing/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> .net magazine</li>
	<li><strong>Issue Number:</strong> .net</li>
	<li><strong>Format:</strong> Online</li>
</ul>
Twitter offers a cheap, quick way of spreading your marketing  message. However, it can just as easily cause your brand some major damage,  <a href="http://www.netmag.co.uk/zine/home/the-pros-and-cons-of-twitter-marketing" target="_blank" title="Link to .net pros and cons of Twitter marketing article featuring Elemental">reveals .net</a>  after interviewing media consultancy Elemental]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1514/netTheprosandconsofTwittermarketing/</link>
			<pubDate>Tue, 09 Mar 10 00:00:00 +0000</pubDate>
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			<title><![CDATA[.net the big question - What is the effect of the Apple iPad?]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1510/netthebigquestionWhatistheeffectoftheAppleiPad/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> .net magazine</li>
	<li><strong>Issue Number:</strong> .net, April 2009, Issue 200 Pages 114-115</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
Tim Gibbon and Rachel Hawkes from Elemental views on what impact the the recently launched Apple iPad will have upon the design and web development arena for <a href="http://www.netmag.co.uk/zine/big-question/pad-science" target="_blank" title="Link to the .net the big question ">.net magazine</a>]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1510/netthebigquestionWhatistheeffectoftheAppleiPad/</link>
			<pubDate>Tue, 02 Mar 10 00:00:00 +0000</pubDate>
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		<item>
			<title><![CDATA[.net the big question - Do we finally have an iPhone killer in the Nexus One?]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1508/netthebigquestionDowefinallyhaveaniPhonekillerintheNexusOne/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> .net magazine</li>
	<li><strong>Issue Number:</strong> .net, March 2009, Issue 199 Pages 116-117</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
Tim Gibbon and Rachel Hawkes from Elemental views on whether Google&#39;s Nexus One is the current iPhone killer for <a href="http://www.netmag.co.uk/zine/big-question/qu-est-ce-que-c-est" target="_blank" title="Link to .net magazine the big question">.net magazine</a>]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1508/netthebigquestionDowefinallyhaveaniPhonekillerintheNexusOne/</link>
			<pubDate>Mon, 01 Mar 10 00:00:00 +0000</pubDate>
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