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		<title>Elemental Communications - Media Coverage</title>
		<link>http://www.elementalcomms.co.uk/</link>
		<description>The Elemental Communications media coveraege news feed. About the media consultancy, integrating communications, online public relations, off and online PR in London, England, UK</description>
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		<pubDate>Mon, 30 Aug 10 23:00:00 +0000</pubDate>
		
		<item>
			<title><![CDATA[Wake up to word-of-mouth marketing]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1534/Wakeuptowordofmouthmarketing/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> B2B Marketing</li>
	<li><strong>Issue Number:</strong> Pages 28-29, July to August 2010</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
Tim Gibbon, director at media consultancy Elemental on the reawakening of word-of-mouth marketing as a powerful marketing channel for B2B Marketing magazine<br />]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1534/Wakeuptowordofmouthmarketing/</link>
			<pubDate>Mon, 30 Aug 10 23:00:00 +0000</pubDate>
		</item>
		
		<item>
			<title><![CDATA[Games encourage people to stay on social networks longer]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1533/Gamesencouragepeopletostayonsocialnetworkslonger/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> Chartered Institute of IT</li>
	<li><strong>Issue Number:</strong> 26 August 2010</li>
	<li><strong>Format:</strong> Online</li>
</ul>
Co-founder and editor at the Social Media Portal (SMP) Rachel Hawkes on social media gaming for the <a href="http://www.bcs.org/server.php?show=conWebDoc.36804" target="_blank" title="Link to the Chartered Institute of IT website">Chartered Institute of IT</a>]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/57/SMP/1533/Gamesencouragepeopletostayonsocialnetworkslonger/</link>
			<pubDate>Wed, 25 Aug 10 23:00:00 +0000</pubDate>
		</item>
		
		<item>
			<title><![CDATA[Better Connected]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1530/BetterConnected/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> PR Week</li>
	<li><strong>Issue Number:</strong> Pages 23-25, PR Week</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
Tim Gibbon, director at Elemental on the services that link PR execs and journalists; which are the most useful.&nbsp; Gibbon interviewed by <a href="http://www.prweek.com/uk/news/1014552/Online-resources-Better-connected/" target="_blank" title="Link to PRWeek Better Connected online article featuring Elemental">PRWeek</a>]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1530/BetterConnected/</link>
			<pubDate>Thu, 08 Jul 10 23:00:00 +0000</pubDate>
		</item>
		
		<item>
			<title><![CDATA[Price Promise]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1527/PricePromise/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> Making Money</li>
	<li><strong>Issue Number:</strong> Pages 76-77, July 2010</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
Making Money interviews Tim Gibbon, director at Elemental on how brands should set their price points and the impact that they may have.]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1527/PricePromise/</link>
			<pubDate>Wed, 07 Jul 10 23:00:00 +0000</pubDate>
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			<title><![CDATA[.net the big question - What are your views on the new rules iPhone developers?]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/4/onIDLE/1524/netthebigquestionWhatareyourviewsonthenewrulesiPhonedevelopers/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> .net magazine</li>
	<li><strong>Issue Number:</strong> .net, Pages 116-117, Issue 203, July 2010</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
<a href="http://www.netmag.co.uk/zine/big-question/walled-orchard" target="_blank" title="Link to .net the big question">.net magazine</a>   asks Ane-Mari Peter, managing director and web design and development agency for her view  on Apple&rsquo;s decision to lock down development for iPhone OS, and the ban  on third-party compilers]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/4/onIDLE/1524/netthebigquestionWhatareyourviewsonthenewrulesiPhonedevelopers/</link>
			<pubDate>Wed, 30 Jun 10 23:00:00 +0000</pubDate>
		</item>
		
		<item>
			<title><![CDATA[.net the big question - What are your views on the new rules iPhone developers?]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1523/netthebigquestionWhatareyourviewsonthenewrulesiPhonedevelopers/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> .net magazine</li>
	<li><strong>Issue Number:</strong> .net, Pages 116-117, Issue 203, July 2010</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
<a href="http://www.netmag.co.uk/zine/big-question/walled-orchard" target="_blank" title="Link to .net the big question">.net magazine</a>  asks Tim Gibbon, director at media  consultancy Elemental for his view on Apple&rsquo;s decision to lock down development for iPhone OS, and the ban third-party compilers]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1523/netthebigquestionWhatareyourviewsonthenewrulesiPhonedevelopers/</link>
			<pubDate>Wed, 30 Jun 10 23:00:00 +0000</pubDate>
		</item>
		
		<item>
			<title><![CDATA[.net the big question - What are your views on the new rules iPhone developers?]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/52/Modera/1525/netthebigquestionWhatareyourviewsonthenewrulesiPhonedevelopers/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> .net magazine</li>
	<li><strong>Issue Number:</strong> .net, Pages 116-117, Issue 203, July 2010</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
Siim Vips, CEO at software company Modera gives his view on Apple&rsquo;s decision to lock down development for iPhone OS, and the ban on third-party compilers]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/52/Modera/1525/netthebigquestionWhatareyourviewsonthenewrulesiPhonedevelopers/</link>
			<pubDate>Wed, 30 Jun 10 23:00:00 +0000</pubDate>
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		<item>
			<title><![CDATA[Modera's Next Generation Web CMS Platform Support CMIS, Cloud]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/52/Modera/1526/ModerasNextGenerationWebCMSPlatformSupportCMISCloud/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> CMSWire.com</li>
	<li><strong>Issue Number:</strong> 08 June 2010</li>
	<li><strong>Format:</strong> Online</li>
</ul>
<a href="http://www.cmswire.com/cms/web-cms/moderas-next-generation-web-cms-platform-support-cmis-cloud-007756.php" target="_blank" title="Link to CMSWire.com article on Modera">CMSWire.com article</a>  on Modera&#39;s next generation platform and what the future holds for the software company in developing new technologies]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/52/Modera/1526/ModerasNextGenerationWebCMSPlatformSupportCMISCloud/</link>
			<pubDate>Mon, 07 Jun 10 23:00:00 +0000</pubDate>
		</item>
		
		<item>
			<title><![CDATA[.net the big question - Will Rupert Murdoch's paywall plan succeed?]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/4/onIDLE/1521/netthebigquestionWillRupertMurdochspaywallplansucceed/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> .net magazine</li>
	<li><strong>Issue Number:</strong> .net, Pages 114-115, Issue 202, June 2010</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
<a href="http://www.netmag.co.uk/zine/big-question/behind-the-wall" target="_blank" title="Link to .net the Bog question on Rupert Murdoch's  paywall plan">.net magazine asks</a> An&eacute;-Mari Peter, managing director, at web design and development agency on-IDLE&nbsp; whether a subscription fee for online content will be a  success for Rupert Murdoch&#39;s News International.]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/4/onIDLE/1521/netthebigquestionWillRupertMurdochspaywallplansucceed/</link>
			<pubDate>Mon, 31 May 10 23:00:00 +0000</pubDate>
		</item>
		
		<item>
			<title><![CDATA[.net the big question - Will Rupert Murdoch's paywall plan succeed?]]></title>
			<guid>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1522/netthebigquestionWillRupertMurdochspaywallplansucceed/</guid>
			<description><![CDATA[<ul>
	<li><strong>Publication:</strong> .net magazine</li>
	<li><strong>Issue Number:</strong> .net, Pages 114-115, Issue 202, June 2010</li>
	<li><strong>Format:</strong> Offline</li>
</ul>
<a href="http://www.netmag.co.uk/zine/big-question/behind-the-wall" target="_blank" title="Link to .net the Bog question on Rupert Murdoch's  paywall plan">.net magazine asks</a> Tim Gibbon, director at media consultancy Elemental whether a subscription fee (a paywall for the The Times and The Sunday Times) for online content will be a  success for Rupert Murdoch&#39;s News International.]]></description>
			<link>http://www.elementalcomms.co.uk/media_centre/media_coverage/current/6/ElementalCommunications/1522/netthebigquestionWillRupertMurdochspaywallplansucceed/</link>
			<pubDate>Mon, 31 May 10 23:00:00 +0000</pubDate>
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