Elemental Communications - Press Releases

MOBO releases blog ahead of MOBO Awards 2008

Tue, 14 Oct 2008 16:19:37 GMT

MOBO releases blog ahead of MOBO Awards 2008

MOBO Organisation has chosen on-IDLE Web design and development agency to deliver its blog ahead of 2008 MOBO Awards ceremony

14 October 2008, London, UK ---- Music of Black Origin (MOBO) http://www.mobo.com has appointed Web design and development agency on-IDLE http://www.on-idle.com to release its blog ahead of its thirteenth MOBO Awards ceremony this Wednesday, 15 October 2008 at Wembley Stadium.

on-IDLE were appointed to replace the current website with a blog after a three-way pitch earlier in the year. Following the Awards this month, large-scale development will commence on the entire MOBO website to give it a new look and feel and make it more relevant and engaging to the target audience.

Henk Elzenga, director, MOBO Organisation explains, “The current MOBO site no longer reflects the MOBO brand and information needs. on-IDLE has been tasked to develop our blog and new interface design from where new elements can be added over time according to a digital roadmap for the MOBO brand. The first new element was briefed this month; an image gallery, in association with Sony Ericsson W910i Walkman® Phone.”

Tom le Bree, editor-in-chief MOBO Magazine says, “MOBO is one of Europe's premier music brands; however, the awards show is only once a year. We at MOBO recognise our fans to not just disappear after the show only to return the next year. As a way to communicate to these fans and others, MOBO is re-launching our website with aim of providing a platform for them to communicate with all year round. The site will host the latest music information including music and behind the scenes stuff from the show as well as information about our community work. The first stage of this development is the blog and gallery which has been designed by on-IDLE, who have done great work turning this site around very quickly."

The MOBO blog, which launches on Tuesday evening, the 14 October 2008 (one day before the Awards ceremony), will be maintained by MOBO magazine editorial staff and supported technically by on-IDLE. The blog has been built specifically for MOBO fans, urban music fans and media audiences.

on-IDLE hand-coded the blog, electing not to use standard off-the-shelf blog software so that it could tailor the blog to meet MOBO’s individual requirements. The supporting blog’s content management system (CMS) allows administrators to define users with individual access levels to control editorial workflow and ensure that multiple users can keep the blog fresh. The programming is specifically coded to meet current accessibility standards and optimised for search and social media marketing.

“The blog and image gallery is coded in PHP and stored in a MySQL database. MOBO will be able to collect new subscriptions which can be exported directly from the CMS as a Microsoft Excel worksheet for marketing use. The CMS is used to manage the blog, image gallery and user access control and is a customised version of the CakePHP Framework,” comments Marc Peter, creative director at on-IDLE.

Le Bree, continues, “The blog contains an archive of previous MOBO Magazine features and will be used to keep MOBO fans up-to-date with news and reviews in addition to catering for social bookmarking and rich media (image and video online display). Blog entries are categorised and tagged to ensure the user can access related content easily and they will also be able to leave comments on blog entries.”

“MOBO, and in particular the MOBO Awards, is unique – online as well as off. Music is competitive, but the only real urban music portals at this stage are US-driven. Starting with the MOBO blog and image gallery, and then next year a re-vamped website, we are starting something that is not just about the Awards, but about the amazing work MOBO Organisation does and really reaching out to young people,” concludes Elzenga.

----Ends----

----Notes to editors----

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients .

This press release is available in PDF, plain text and Word formats. Photographs are available of the on-IDLE team in the Images section .

The media spokespeople for on-IDLE are Ané-Mari Peter , co-founder and managing director and Marc Peter , co-founder and creative director.

About the MOBO Awards
http://www.mobo.com

Founded by Kanya King thirteen years ago, the MOBO Organisation via its annual MOBO Awards Show recognises and rewards the artistic, economic and cultural contribution that urban music makes to mainstream popular culture both nationally and internationally. It's major success story is not only in bringing this enormous contribution to the consciousness of mainstream music consumers it has been in redefining the term "mainstream" by pushing its barriers.

The MOBO Organisation always supports charities and community organisations. In the past this has included Mencap, Barnardo's, Save the Children Fund, Sickle Cell and the Leukaemia Unit of the Royal Marsden NHS Trust. Simultaneously The MOBO Organisation has given a platform to a variety of unsigned artists through key initiatives such as MOBO UnSung, MOBO Club Nights and The MOBO X Student Tour.

The MOBO Awards Show is broadcast LIVE on BBC3 and repeated on BBC 1 each year. It is currently the only televised European Awards Show solely dedicated to urban music and culture.

The MOBO Award winners are decided by the general public with the nominees short listed by The MOBO Voting Panel (formally The Academy).

In addition to members of the public; the Awards Show is attended by international celebrities from the music, movie, sport, fashion and broadcast industries.

About on-IDLE
http://www.on-idle.com

on-IDLE is an independently owned and managed London-based design and web development agency, established in June 1999. The company trades in the UK, Swiss, South African and German markets, with clients being on average of 60% repeat business. Typical customers are in the media, retail, financial, travel and education sectors.

on-IDLE provide Branding, Design and Development services for offline and online mediums, which include: internet, extranet, intranet, mobile devices, print and signage. The company specialise in the development of CSS, XSLT, XML and Flash-based solutions, mostly driven by their in-house Open Source Content Management System. on-IDLE staff provide specialist web and print design software training to the London College of Communication, the Swiss Universities of Art and Design in Zürich and Bern, Online Labor Zurich and to the marketing departments of corporations. Marc and Ané-Mari Peter are also the authors of regularly published articles relating to new media industry matters in the UK, and Switzerland.

----Contact----

MOBO Orgnisation press enquiries (MOBO Awards)
Telephone: +44 (0)20 7419 1800

Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 793 037 5663

Email: mediacentre@elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293

Website: http://www.elementalcomms.co.uk

The MAMA Group's Surfstock releases new website ahead of SurfStock Festival

Tue, 26 Aug 2008 10:03:51 GMT

The MAMA Group's Surfstock releases new website ahead of SurfStock Festival

Surfstock release new social networking website and looks to become UK's premier online surfing destination

28 August 2008, London, 2008 ---- The MAMA Group Plc http://www.mamagroup.co.uk is to launch the new social media charged website for Surfstock http://www.surfstock.co.uk, ahead of the annual Surfstock Festival this weekend (29 to 30 August 2008).

The new Surfstock website, built by content management software specialists Modera http://www.modera.com , aims to become the premier online destination for all surfing related news throughout the UK.

Festival-goers can visit the new Surfstock website to get information and update on the programme and the all important surfing and weather updates. Weather updates are also able to be plugged in to users own websites, blogs and social networking sites through the use of a weather-widget.

Alec Short, festival director at Surfstock explains, "The new Surfstock website has been built by Modera in such a way that it creates longevity far beyond the two-day festival. Surfstock.co.uk will continue to grow after the festival, and will serve as the place to go for updates on what's going on in surfing within the country. "

The Surfstock was project managed by management company Million Media http://www.1-000-000.com and features 'The Green Room,' a community section named after the feeling a surfer gets when they're in the middle of a "Tube", developed by New Visions Media http://www.newvisionmedia.co.uk .

Neil Cartwright, managing director at Million Media comments, "Through permanent features such as Beaches, Surfcast, Events, Surf Awards and The Green Room where they can interact with other likeminded surfers, both casual and professional surfers will now be able to have up to date and dedicated information that's important for them."

The Surfstock Festival, which is held in Cornwall and has been running since 2003, will feature popular bands such as Alphabeat, The Gossip and The Heavy. Surfstock festival tickets are able to purchase directly from the website, along with casting their vote for their favourite 'Local Hero' band ahead of the festival.

"Surfstock also features other popular social networking elements such as YouTube videos and RSS feeds so users can be kept abreast of all updated information as and when it happens. A Surfstock Radio provided through last.fm will also be added to the site," says Siim Vips, chief executive officer at Modera.

----Ends----

----Notes to editors----

For the latest line up for Surfstock see http://www.surfstock.co.uk/line-up .

The media spokesperson for Modera is Siim Vips, CEO.

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats. Photographs are available of the Modera team.

About The Mama Group
http://www.mamagroup.co.uk

MAMA Group Plc was founded in 2002 and is a public company focused on music and media businesses.

The Group is comprised of three divisions:
• Live Music, which includes the Barfly network of live music venues, the Hammersmith Apollo , the Jazz Cafe , the Forum and the Borderline in London and also holds interests in live music events including the Lovebox festival ;

• Artist Services, which includes artist and producer management, music publishing, merchandising and investments in recording businesses; and

• Consumer, which includes The Fly, one of the UK's widest distributed music magazines, Campus Group, a collection of specialist media and marketing agencies working for clients interested in the student and wider youth audiences and a ticketing business.

For more information about the businesses within the Group please download the most recent report and accounts from the documents section .
Information on the Board of Directors . For information on Advisors.

About Million Media
http://www.1-000-000.com

Million was formed three years ago with the aim of helping artists, labels and managers get the most from the new opportunities presented by the Internet.

It is Million’s belief that Web 2.0 innovations such as Last.fm, Virb, Imeem, Netvibes and YouTube have altered forever the way artistes and their audience interact. Million assist artists design and manage their website and social network profiles to create dynamic fan communities.

About Modera
http://www.modera.com

Modera is a global software company specialising in content management development that constantly challenges the technology and clients environments to deliver superior solutions that meet expectations. Modera operates in over 20 countries including the UK, Spain, Hong Kong and the USA, with headquarters in Estonia.

Backed by 24-hour support and a vast partner network, Modera takes the hassle out of content management with its cost-effective webmaster, intranet and extranet product line. Whether taken separately or together as a complete interconnected product, these tools are fast, secure, simple-to-use modular in design making them highly flexible and are competitively priced.

Simple to install and maintain, Modera’s scalable service caters for SMEs through to large organisations that require products to service bespoke individual needs. Its clients include established and well-known brands such as Citizen Watches, Group 4 Securicor (G4S) Hong Kong Express Airline, Jamiroquai.com, Nissan and The Mama Group Plc.

----Contact----

Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 7930 375 663

Rachel Hawkes Account Director
Mobile: +44 (0) 776 665 1244

Email: mediacentre@elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293

Website: http://www.elementalcomms.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

####

buy.at joins with Coull for LittlewoodsDirect.com video application

Wed, 09 Jul 2008 17:28:00 GMT

buy.at joins with Coull to launch interactive video application for LittlewoodsDirect.com

Partnership marks Europe’s first use of interactive video advertising and affiliate marketing

10 July, London, UK ---- Platform-A’s buy.at announced today that it is launching an online interactive video application for Shop Direct Group , the UK’s leading online and home shopping retailer.

Developed in conjunction with Coull http://www.coull.com , the application is available for affiliates on the buy.at network and is the first time this video format has been used as part of an affiliate campaign in Europe. The buy.at affiliate network, http://www.buy.at , is an Advertising.com Network Solution, provided through AOL’s digital advertising business, Platform-A.

The interactive video advertisements feature models wearing the latest big-brand clothing from the Group’s LittlewoodDirect.com site. Each item of clothing and accessory featured in the video has been assigned its own tag. Customers can click through to a dedicated page for the product, and a further click will forward the customer to the product page on the LittlewoodsDirect.com site. The activity is tracked to ensure affiliates are paid the correct commission for the activity they generate.

The Shop Direct Group has worked with buy.at since 2004 to increase sales for LittlewoodsDirect.com, as well as their other brands: Additions Direct, Great Universal, Littlewoods and Marshall Ward.

LittlewoodsDirect.com features 16,000 product lines from furniture, white goods and electronics to clothes for men, women and children. Outfits from major brands such as Diesel, Morgan and French Connection are featured, as well as swimwear, lingerie, sportswear, bridal wear, shoes and new ranges from Trinny and Susannah.

“Shop Direct Group is always looking to innovate and find new ways of reaching our customers. The development of this video platform with buy.at and Coull places Shop Direct Group at the forefront of affiliate marketing. The ability to take the customer directly to a product page from a product video opens up new and exciting opportunities for us,” said Neal Preece, e-commerce director at Shop Direct Group. “It’s a great tool for affiliates, which enables them to enhance their campaign promotions and drive even more sales with exciting, high-quality content.”

“buy.at is the first affiliate network in Europe to integrate this technology for the advertisers and affiliates on our network and Littlewoods is the first client to adopt it, “ said Brendan Condon, managing director of Platform-A International. “Shop Direct Group is a forward-thinking retailer that innovates to maintain its market-leading position. This interactive video tool will maximise the impact of the LittlewoodsDirect.com brand, engaging the customer online and driving more sales for their affiliate campaign,” Condon continued.

Irfon Watkins, CEO at Coull comments, “Interactive video is a powerful tool for enhancing product placement and driving sales online and buy.at is innovating in the affiliate sector by offering it to its network of 9,000 affiliates. Major brands are getting excited about the impact interactive video advertising will make to their online campaigns.”

buy.at will track click-throughs, sales and cost-per-acquisition commissions by integrating video tags with its tracking and campaign analytics. If the LittlewoodsDirect.com video advertisement is copied from an affiliate’s site and pasted into another website or a customer’s social network profile, Coull’s technology ensures the tracking and reporting remain embedded.

buy.at manages a combination of SEO and PPC affiliates, content site, comparison and loyalty site affiliates to increase sales for the Shop Direct Group. In January 2008, Shop Direct Group consolidated all of its affiliate marketing accounts onto buy.at. Research commissioned by buy.at and conducted by e-consultancy.com into affiliate marketing in the retail sector, revealed that retailers spend 19 per cent of their online marketing budget on affiliate marketing and 71 per cent of them expect to increase investment in affiliate marketing over next two years.

----Ends----

----Notes to editors----

Read more about Hitesh Bhatt and the Coull team at the Elemental media centre.

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats. Photographs are available of the Coull team .

The media spokespeople for Coull are Irfon Watkins, chief executive officer and Claudia Giovannoni, marketing director.

About Coull
http://www.coull.com

Coull is a video advertising enabler. Through its in-house interactive video platform Coull Engage®, Coull enables advertisers, brands, agencies and web publishers to create interactive video campaigns that deliver a customisable user experience with above average levels of engagement.

Supported by robust and straight-forward reporting tools, content owners can easily access real-time campaign tracking, measurement and monitoring statistics to maximise the effectiveness of content delivery and interaction.

Coull’s technology and ad formats are accepted by well-known and established publishers, including Bebo, Lycos, MSN and MySpace and integrate with existing campaign reporting and ad serving systems.

Clients that benefit from Coull’s technology include Agent Provocateur, Boots, Mindshare, Renault and Unilever.

Coull is backed by Rupert Hambro & Partners, Finance South West Growth Fund and Creative Ventures and led by an experienced management team.

About LittlewoodsDirect.com
http://www.littlewoodsdirect.com

Shop Direct Home Shopping Limited is the UK’s leading online and home shopping retailer, with annual sales of around £2 billion and five million customers. We sell all of the major brands, including Sony, Nike, Levi’s, Adidas, Phillips, Kodak, Dyson, Bosch, Amanda Wakeley, Morgan and Miss Sixty.

Littlewoods is one of the largest online retailers in the UK and plan to double our online sales to £750 million in the next three years.

To support the expected growth of online retailing, Shop Direct Group has a highly valuable and efficient infrastructure that no other UK retailers can rival – sourcing, warehousing, single pick and pack distribution, home delivery to customers.

About Platform-A
http://www.platform-a.com

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies.

Platform-A’s network includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business;

Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Matsui.

----Contact----

buy.at

Joanna Burton, Head of PR and Marketing
Telephone: +44(0) 20 7299 8380
Email: joanna.burton @ buy.at

Anna Barry, Marketing Manager
Telephone: +44 (0)191 222 9720
Email: anna.barry @ buy.at

Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 7930 375 663

Rachel Hawkes Account Director
Mobile: +44 (0) 776 665 1244

Email: mediacentre@elementalcomms.co.uk
Website: http://www.elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293

####

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

Hitesh Bhatt joins Coull from MSN UK

Tue, 24 Jun 2008 22:00:00 GMT

Hitesh Bhatt joins Coull from MSN UK

Video platform Coull continues growth with another senior appointment - Hitesh Bhatt joins from MSN UK

26 June 2008, London, UK ---- Interactive video platform Coull http://www.coull.com welcomes Hitesh Bhatt from MSN UK as its new commercial director.

Bhatt, who joined MSN UK three years ago as a sales manager was more recently acting head of agency sales. His latest role involved managing a team of nine sales people, negotiating annual contracts with key agency groups such as Aegis, Omnicom and Publicis and was involved in the strategic direction and running of the MSN UK sales team.

He is an advertising and media industry veteran with more than 15 years of experience and joins to lead the Coull sales team. Previous roles for Bhatt have seen him work for EMAP, MTV UK and Yahoo! He will be responsible for expanding agency relationships, optimising business opportunities and growing revenue from the Coull Engage® product.

“Hitesh brings invaluable experience to Coull. His appointment demonstrates Coull’s commitment to building closer relationships with agencies, advertisers and publishers looking to embrace interactive video. With Hitesh, we will fully understand our clients’ business needs and work in collaboration to develop effective video advertising products and services,” says Irfon Watkins, CEO at Coull.

Hitesh Bhatt, commercial director at Coull comments, ”It’s an incredibly exciting time for technology providers, agencies and brands as the online video advertising market begins to demonstrate its effectiveness in an extremely competitive arena. Coull is delivering innovative, brand-driven, measurable campaigns that allow online video to truly engage with audiences in a non-intrusive way.
I look forward to the opportunity to demonstrate how far the medium is moving along and how brands can maximise the effectiveness of online video campaigns using the Coull platform.”

This is the fourth senior appointment to the Coull head count with Claudia Giovannoni, marketing director joining early March 2008 heading up the marketing department. Other new members of the Coull team include the board of directors appointments including Gillian Kent, former MSN UK managing director and CEO of Propertyfinder.com and Creative Ventures Group founder Spyro Korsanos also joined the board as non-executive director.

Coull received series B financing earlier in the year from Finance South West Growth Fund (managed by YFM Group), Creative Ventures Group and private investors. The funding has allowed Coull to release the 'Coull Engage®' product to assist brands maximise the return on investment (ROI) of their online campaigns, which are currently being used by Agent Provocateur, Boots and Renault.

----Ends----

----Notes to editors----

Read more about Hitesh Bhatt and the Coull team at the Elemental media centre.

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats. Photographs are available of the Coull team .

The media spokespeople for Coull are Irfon Watkins, chief executive officer and Claudia Giovannoni, marketing director.

About Coull
http://www.coull.com

Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 7930 375 663

Rachel Hawkes Account Director
Mobile: +44 (0) 776 665 1244

Email: mediacentre@elementalcomms.co.uk
Website: http://www.elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293

####

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

Le Nouveau site global de Reebok met le client aux commandes

Thu, 12 Jun 2008 10:47:49 GMT

Le Nouveau site global de Reebok met le client aux commandes

Le Nouveau site web Reebok.com permet à la marque de passer plus de temps auprès du consommateur tout en dynamisant marque et ventes

Le 12 Juin 2008, Boston, USA ---- La marque de matériel sportif mondialemet connue Reebok (http://www.reebok.com) annonce que son nouveau site web global dernier cri a déjà atteint ses objectifs de performance initiaux un mois à peine depuis son lancement. Le site, qui a été lancé en avant-première en Avril 2008 au Royaume-Uni et en France à l’issue de neuf mois de développement, place le visiteur fermement aux commandes tout en dynamisant les ventes en ligne et l’identification du consommateur à la marque.

Les usagers de Reebok.com sont encouragés à s’inscrire au site et à créer leur propre profile. A travers Mes Préférences, les utilisateurs peuvent manifester par l’attribution d’une note allant de 0 à 10 l’intérêt qu’ils portent à une palette de sports comprenant le football, la course à pied et le yoga. En outre, ils peuvent indiquer leurs couleurs préférées, de telle sorte que des articles correspondant à ces couleurs leur seront présentés par défaut à chaque fois qu’ils en existe de disponibles.

Comme l’explique Richard Prenderville, directeur du marketing mondial de la marque Reebok, « L’un des objectifs majeurs de la reconstruction du site web Reebok.com était d’offrir à nos clients une expérience améliorée et personalisée à chaque nouvelle visite. S’ils en manifestent le désir, le site a été conçu en vue de collecter des informations à leur sujet à chacune de leurs visites pendant qu’ils parcourent le site web à partir de leur ordinateur ou de leur téléphone portable, ce qui nous permet de leur apporter une expérience sur mesure ».

La fonctionnalité e-commerce, administrée jusqu’à présent par un partenaire, a été internalisée pour la première fois, ce qui permet de mettre en place un merchandising croisé et la promotion de tenues composées à partir des produits d’une même collection ou d’une même catégorie en tenant compte des goûts personnels et des habitudes d’achat du client. Depuis le lancement du site il y a un mois, Reebok a enregistré une augmentation de 10% du montant moyen des commandes.

Catherine Thomason, directrice de la division du commerce numérique de Reebok, explique que « Nous avons relevé une augmentation significative et constatons qu’un nombre accru de personnes commande plusieurs produits en même temps – les éléments-moteurs de cette dynamique étant au nombre de trois. Le merchandising est entièrement administré en interne, ce qui veut dire que nous sommes en mesure de mettre en valeur l’intégralité de notre gamme de produits, l’option « vous aimerez peut-être aussi » (ou vente croisée ou incitative) introduit les produits nouveaux ou complémentaires, et nous avons implémenté un système de paiement allégé et simplifié conçu spécialement à destination du consommateur. »

« Nous souhaitions rendre l’expérience du shopping en ligne aussi amusante et simple qu’elle l’est dans un magasin physique, et nous avons tout fait pour que la boutique Reebok.com soit aussi prôche que possible d’une vraie boutique. Cette expérience se réalise à travers la possibilité offerte aux clients de disposer d’un caddie virtuel visible à tout moment, dans un système de paiement tenant sur une seule page et à travers l’interaction avec les produits – à la fois sur le site et via leur téléphone portable, conclut Thomason.

Le nouveau site web Reebok.com est unique dans le secteur des chaussures de sport et du sportswear, en ce qu’il propose au consommateur un parcours intuitif entre la marque et la produit tout en dynamisant les ventes tant en ligne qu’hors ligne. A chaque étape de la visite, les consommateurs auront l’opportunité de visionner des informations supplémentaires concernant un produit particulier, d’ajouter celuI-ci à leur caddie, de le localiser dans un magasin de détail ou d’envoyer son image vers leur téléphone mobile – ce qui permet à son tour de commencer à batir un site WAP personalisé pour leur téléphone mobile.

Dans la seconde moitié de 2008, le site web Reebok permettra au consommateur d’interagir avec les produits en leur attribuant des notes et en postant des commentaires ; il offrira ainsi de nouveaux canaux de dialogue entre Reebok et ses consommateurs.

----Fin----
----Notes aux éditeurs----

Des informations complémentaires sur le nouveau site web Reebok.com sont disponibles dans une vidéo produite par Reebok à http://snipr.com/reebok-video-1

Des photographies de l’équipe Reebok team et des images de Reebok.com sont disponibles sur simple demande.

Le porte-parole de Reebok auprès des médias pour le présent communiqué est Richard Prenderville, directeur du marketing mondial de la marque Reebok.

A propos de Reebok
http://www.reebok.com

Reebok International Ltd., basé à Canton, Massachusetts, est un leader mondial du design, du marketing et de la distribution de chaussures, vêtements et accessoires de sport, de fitness et de loisirs.

Filiale du groupe Adidas, la société opère suivant les nombreuses subdivisions de la marque Reebok, Reebok-CCM Hockey et la Division Sports Licenciés. Pour d’avantage d’informations, visitez Reebok sur
http://www.reebok.com .

----Contact----

Elemental Communications

Tim Gibbon, Directeur
Mobile: +44 (0) 7930 375 663

Rachel Hawkes Directrice des Comptes
Mobile: +44 (0) 776 665 1244

Email: mediacentre@elementalcomms.co.uk
Website: http://www.elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292

New Reebok global website puts customers in control

Wed, 11 Jun 2008 20:51:00 GMT

New Reebok global website puts customers in control

New Reebok.com website allows the brand to spend more time with consumers whilst driving brand and commerce

12 June 2008, Boston, USA ---- Global sports brand Reebok (http://www.reebok.com) announces that its new global state of the art website is meeting early performance targets just one month after launch. The site, which was in soft launched in April 2008 in the UK and France after nine months in development, now puts visitors firmly in control, whilst driving online sales and brand engagement.

Reebok.com users are encouraged to register for the website, where they can then create their own profile. Through the My Preferences section, users can rank how interested they are in a range of sports from 0 to 10 including basketball, football, running, cricket and yoga. Additionally, they can set their favourite colours which will in turn show products in these colours by default wherever possible.

Reebok’s head of global brand marketing, Richard Prenderville explains, “A major goal of re-building the Reebok.com website was to provide our customers with an improved and personalised experience each time they visited the site. If they so choose, the site has been built to learn about the them as they navigate the website, either from their computer or mobile phone which allows us to present a tailored experience.”
The e-commerce functionality, previously managed by a third party, has been brought in-house for the first time. This allows for cross-merchandising of products and up-selling consumers into outfits based on the collection, the product type as well as the customers own personal tastes and shopping behaviour. Since the launch one month ago, Reebok has seen an increase of over 10 per cent on the previous average order value.

Catherine Thomason, Reebok’s head of digital commerce explains, “We have seen a significant increase and are finding that more people are buying multiple items – the key drivers for which are three-fold. The merchandising is managed entirely in-house, which means that we are able to display the entire breadth of our product range, the “you may also like” (or cross sell / up sell) option is introducing new and complementary products and we have implemented a cleaner, simpler check-out process specifically designed with our current consumer in mind.”

“We wanted to make the online shopping experience as fun and painless as it is in a bricks-and-mortar store and we have ensured the Reebok.com store is as akin to shopping in a real store as possible. The experience is managed by allowing shoppers to have a visual cart alongside them at all times, a one page check-out experience and product interactivity – both through the site and with their mobile phone,” concludes Thomason.

The new Reebok.com website is unique in the athletic footwear and apparel industry, in that it delivers an intuitive consumer journey between brand and product whilst driving sales both off and online. At every touch point on the Reebok.com website, consumers will have the opportunity to view more information about a particular product, add it to their shopping cart, locate it in a retail store or send it to their mobile phone to show friends – which in turn also begins to build a customised WAP site for their mobile phone.

In the latter half of 2008, the Reebok website will allow for consumer engagement through product ratings and reviews; presenting more interesting ways of creating a two-way dialogue between Reebok and its consumers.

----Ends----
----Notes to editors----

More information on the new Reebok.com website is available in a video produced by Reebok at http://snipr.com/reebok-video-1

Photographs are available of the Reebok team. Images and creatives of the new Reebok website (includes registration pages) are available here http://snipr.com/reebok-images-logos or upon request.

The media spokesperson for Reebok for this release is Richard Prenderville, head of global brand marketing.

About Reebok
http://www.reebok.com

Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment.

A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at http://www.reebok.com.

----Contact----

Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 7930 375 663

Rachel Hawkes Account Director
Mobile: +44 (0) 776 665 1244

Email: mediacentre@elementalcomms.co.uk
Website: http://www.elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293

####

Modera extends Nurburgring driving weekend competition for EU

Fri, 06 Jun 2008 21:39:00 GMT

Modera extends Nürburgring driving weekend competition for EU

CMS company Modera extends Nürburgring weekend competition for the EU – Free trial a Modera product to win a European driving weekend

07 June May 2008, London, UK ---- Content management software specialists Modera http://www.modera.com is extending promotion of its Nürburgring driving weekend competition to all EU regions.

The Modera Nürburgring weekend competition http://www.modera.com/campaign/trackday allows entrants to sign up to at for a chance to win a great experience on a world famous race track. Entrants will have the opportunity to win an expense paid trip to the legendary race track in Germany, using the specially prepared Modera Renault Clio race car courtesy of the CMS specialist company.

Modera is opening the competition to the rest of the EU as it builds upon is continued growth throughout the region. The content specialists’ products are being successfully used by small enterprises through to large organisations globally such as Citizen Watches, Jamiroquai.com, Nissan, Snowdog Records, The Fly (part of the Mama Group Plc) and Trigon Capital.

Siim Vips, CEO at Modera explains, “Building upon our successful growth throughout the EU we are planning to launch new services later this year and make best use of our existing partner networks. The competition is an introduction to Modera and how we can bring better products and value to businesses within this region.

We will be able to deliver more services to existing organisations that we work with and can increase the amount licences delivered to a range of companies that can benefit from superior software products. We are renowned for bringing clarity in addressing business technology needs, providing solid customer support and services at competitive pricing in a marketplace that can often be confusing for customers.”

Modera currently specialises in four flexible product areas that are all able to be adapted to suit a variety of SMEs through to global corporations.

- Modera Webmaster, content management providing fast, cost-effective means for creating, deploying and maintaining dynamic, content-rich websites;

- Modera Intranet an internal web-based system that manages internal information flow and unifies messaging;

- Modera Extranet, a information manager, bridging online communications between a company and its customers and

- Modera relations, customer relationship management providing organisations with cost-effective means for building CRM based on business needs.

“Modera has demonstrated that it provides quick and easy transition for businesses that are implementing Modera product suite from complicated and expensive platforms with precision to our new systems. Our cost effective and scalable models have surprised many by exceeding expectations on projects that we deliver. We can keep clients systems fresh and competitive; implementing social media and Web 2.0 modules that are ahead of the current trends.

All Modera services are secure, adhering to Web standards and are managed in a non-interruptive way for businesses operating within challenging environments,” adds Vips.

----Ends----
----Notes to editors----

To read full details and enter the competition visit (launched at Internet World London) http://www.modera.com/campaign/trackday. The first draw is on the 15 June 2008 and the second raw is on 15 August 2008

Modera recently released its new Modera.com website and rebrand and its dedicated Modera.hk website for the Hong Kong http://www.modera.hk territories, to further expand its success in the Asian region as it continues to thrive throughout Europe.

The media spokesperson for Modera is Siim Vips, CEO.

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats. Photographs are available of the Modera team.

About Modera
http://www.modera.com

Reebok You Got Rondo'd mobile campaign boosts following

Mon, 02 Jun 2008 09:40:47 GMT

Reebok ‘You Got Rondo’d’ mobile campaign boosts following

Reebok ‘You Got Rondo’d’ mobile marketing campaign by Inside Mobile for the US NBA Basketball Playoff Finals creates mobile following

June 2008, Boston, USA ---- Inside Mobile (http://www.insidemob.com ) has launched a mobile marketing campaign for Reebok (http://www.reebok.com ) to coincide with the US NBA Basketball Playoff Finals. The campaign entitled ‘You Got Rondo’d’ was deployed in just eight days and has already attracted a vast mobile following.

The campaign stars one of Boston Celtics top players ‘Rajon Rondo’ and encourages users to download and engage with the motto “You got Rondo’d” through a WAP site and mobile ring tone.

Users that wish to go a step further can then receive a live call to trigger their mobile ring tone from a host of retired Boston Celtic NBA stars every time Rondo completes an infamous “Rondo” move during the games in the final.

The campaign is being promoted from the Reebok website, mobile media and at the actual playoff stadiums.

If a user answers the call they will be played a recorded clip of a well known ex-Boston Celtics player talking about the “Just got Rondo’d” move. Users can also visit the customised “Rondo” WAP site (m.reebok.com/rondo) where they can download further content including videos and wallpapers.

In the first 72 hours of the campaign being launched (campaign was launched on 9 June 2008) Reebok has experienced over 24,300 downloads of Rondo assets from their mobile site (wallpaper, video and ringtones), including 10,039 Rondo ring tones and 2,900 respondents opting to receive the Rondo call back.

Dusan Hamlin, joint managing director at UK-based digital marketing mobile agency Inside Mobile explains, “In just eight days and with the support of key agencies such as Minick, Zugara and Isobar, Inside Mobile has managed to create a mobile marketing strategy and concept (You Got Rondo'd) that has caught the imagination of the client, the athlete's management, the Boston Celtics, the NBA and most importantly, the Reebok target market”.

Marcus Spurrell, head of global digital at Reebok adds, “Mobile is an increasingly important part of our marketing strategy and the innovative mechanics around the Rondo campaign have further validated our commitment to this channel.”

----Ends----

----Notes to editors----

To visit the campaign visit m.reebok.com/rondo. Images and creatives of the new Reebok You Got Rondo'd campaign (includes registration pages) are available here http://www.elementalcomms.co.uk/media_centre/images/current/59/Reebok/ or upon request.

The media spokesperson for Reebok for this release is Richard Prenderville, head of global brand marketing. Photographs are available of the Reebok team.

Click on Media Alerts to register to receive forthcoming news from Elemental and its clients. This press release is available in PDF, plain text and Word formats. Photographs are available of the Inside team in the Elemental media centre.

The media spokespeople for Inside Mobile are Dusan Hamlin and James Hilton, joint managing directors.

About Inside
http://www.insidemob.com

Inside is a digital mobile marketing agency specialising in advising and managing mobile marketing projects for international organisations. Inside continually researches, develops and executes ideas that engage consumers.

Inside’s services include mobile strategy consultancy, mobile technology solutions, mobile CRM and mobile media planning & buying. Its clients include HSBC, Ladbrokes, Reebok and Renault.

About Reebok
http://www.reebok.com

Coull announces growth with VC funding and new board of directors

Thu, 22 May 2008 16:08:18 GMT

Coull announces growth with VC funding and new board of directors

Interactive video platform Coull announces growth with new board directors and series funding injection

22 May 2008, London, UK ---- Interactive video platform Coull http://www.coull.com , has announced two senior appointments to its board of directors and the completion of series B round of funding. Additionally, Coull welcomes the appointment of Claudia Giovannoni as marketing director.

The first of two senior appointments to the board of directors includes Gillian Kent, former MSN UK managing director and CEO of Propertyfinder.com, who will help establish Coull as a premium online video advertising format within the digital marketing and publishing sectors. Creative Ventures Group founder Spyro Korsanos also joins the board as non-executive director contributing extensive media and technology experience.

Giovannoni joins Coull as marketing director from S-Cool, where she was the marketing consultant, with previous positions at global companies such as Hardware.com and VeriSign. Giovannoni will head up the marketing department at Coull, where her initial focus will be on developing Coull’s brand and supporting the growth of the company.

Bernard Holcroft, Coull chairman and director of Rupert Hambro & Partners (majority share owners in Coull) comments, “Coull is at a crucial and exciting time in terms of building upon early success and preparing for the massive growth that is expected in the digital marketing industry as a whole, with video – particularly interactive video – set to play a key role in this growth. Both Gillian (Kent) and Spyro (Korsanos) bring valuable experience and insight to the Coull board of directors, and we look forward to capitalising on their knowledge.”

“Coull’s offering doesn’t sit firmly in one corner – interactive video appeals to publishers, content owners, brands and agencies alike. It was therefore imperative that we appoint an experienced marketing director – which we found in Claudia (Giovannoni) who could bring clarity and depth to the Coull brand,” adds Irfon Watkins, CEO at Coull.

Gillian Kent says, “This year (2008) is heralded as the year for online video and we are certainly seeing the impact of what new and emerging interactive formats are having upon digital campaigns. Coull’s easy-to-use products combined with its long held expertise in online video positions them extremely well for success. Video, irrespective of the digital environment, is an exciting medium to create and build brand messages.”

Coull has received a six-figure series B financing from Finance South West Growth Fund (managed by YFM Group), Creative Ventures Group, and private investors. The funding has allowed Coull to release two new products in 'Coull Engage®' and 'Coull Activate® ' to assist clients maximise the return on investment (ROI) of their online campaigns, which are currently being used by Agent Provocateur, Boots and Renault.

----Ends----

----Notes to editors----

Read more about Hitesh Bhatt and the Coull team at the Elemental media centre.

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats. Photographs are available of the Coull team .

The media spokespeople for Coull are Irfon Watkins, chief executive officer and Claudia Giovannoni, marketing director.

About Coull
http://www.coull.com

About Irfon Watkins

Having spent 25 years working with blue chip companies in the IT and services arena, Irfon brings extensive commercial experience in high-tech multinationals to his role as CEO. He has had senior management roles at Dell Computers, Computacenter and CommerceQuest, where he was vice president EMEA. Irfon is the current chairman of IAB Video Council.

About Rupert Hambro & Partners

Rupert Hambro & Partners Limited invests in a mix of early stage ventures backing management in sectors where brands or IP can be developed to create value. It first invested in Coull in late 2005 and became the majority shareholder in June 2006.

About Finance South West

The Finance South West funds are managed by: YFM Venture Finance Limited (Growth Fund), and Finance Cornwall Fund Managers Limited (Business Loan Fund), both of whom are authorised and regulated by the Financial Services Authority. Finance South West also provides services, including Gateway to Finance and Gateway to Success, which are not subject to FSA regulation. Finance South West is part-funded by the European Regional Development Fund.

About Creative Ventures Group

Creative Ventures GroupTM seeks to invest in, procure co-investors and assist in the corporate management of media and technology ventures. It was founded to invest in the growing opportunities at the micro segment of the market, focusing on ventures with capital investment requirements of below £2 million.

----Contact----

Coull appoints marketing director for growth

Thu, 22 May 2008 16:08:18 GMT

Coull appoints marketing director for growth

Interactive video platform Coull continues growth with new marketing director

22 May 2008, London, UK ---- Interactive video platform Coull http://www.coull.com, has announced another senior appointment in its continued growth by welcoming Claudia Giovannoni as marketing director.

Giovannoni joins Coull from S-Cool, where she was the marketing consultant, with previous positions at global companies such as Hardware.com and VeriSign. Giovannoni will head up the marketing department at Coull, where her initial focus will be on developing Coull’s brand and supporting the growth of the company.

“Coull’s offering doesn’t sit firmly in one corner – interactive video appeals to publishers, content owners, brands and agencies alike. It was therefore imperative that we appoint an experienced marketing director – which we found in Claudia (Giovannoni) - who could bring clarity and depth to the Coull brand,” says Irfon Watkins, CEO at Coull.

In February 2008, Coull announced two senior appointments to the board of directors including Gillian Kent, former MSN UK managing director and CEO of Propertyfinder.com, to help establish Coull as a premium online video advertising format within the digital marketing and publishing sectors. Creative Ventures Group founder Spyro Korsanos also joined the board as non-executive director contributing extensive media and technology experience.

Bernard Holcroft, Coull chairman and director of Rupert Hambro & Partners (majority share owners in Coull) comments, “Coull is at a crucial and exciting time in terms of building upon early success and preparing for the massive growth that is expected in the digital marketing industry as a whole, with video – particularly interactive video – set to play a key role in this growth. Both Gillian (Kent) and Spyro (Korsanos) has brought valuable experience and insight to the Coull board of directors, and we have capitalised on their knowledge”

Coull received series B financing earlier in the year from Finance South West Growth Fund (managed by YFM Group), Creative Ventures Group and private investors.

The funding has allowed Coull to release two new products in 'Coull Engage ®' and 'Coull Activate®' to assist clients maximise the return on investment (ROI) of their online campaigns, which are currently being used by Agent Provocateur, Boots and Renault.

Gillian Kent says, “This year (2008) is heralded as the year for online video and we are certainly seeing the impact of what new and emerging interactive formats are having upon digital campaigns. Coull’s easy-to-use products combined with its long held expertise in online video positions them extremely well for success. Video, irrespective of the digital environment, is an exciting medium to create and build brand messages.”

----Ends----

----Notes to editors----

Read more about Hitesh Bhatt and the Coull team at the Elemental media centre.

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats. Photographs are available of the Coull team .

The media spokespeople for Coull are Irfon Watkins, chief executive officer and Claudia Giovannoni, marketing director.

Elemental Communications - Press Releases

MOBO releases blog ahead of MOBO Awards 2008

MOBO releases blog ahead of MOBO Awards 2008MOBO Organisation has chosen on-IDLE Web design and development agency to deliver its blog ahead of 2008 MOBO Awards ceremony

About the MOBO Awardshttp://www.mobo.com

About on-IDLEhttp://www.on-idle.com

The MAMA Group's Surfstock releases new website ahead of SurfStock Festival

The MAMA Group's Surfstock releases new website ahead of SurfStock FestivalSurfstock release new social networking website and looks to become UK's premier online surfing destination

About The Mama Grouphttp://www.mamagroup.co.uk

About Million Mediahttp://www.1-000-000.com

About Moderahttp://www.modera.com

buy.at joins with Coull for LittlewoodsDirect.com video application

buy.at joins with Coull to launch interactive video application for LittlewoodsDirect.com

Partnership marks Europe’s first use of interactive video advertising and affiliate marketing

About Coullhttp://www.coull.com

About LittlewoodsDirect.comhttp://www.littlewoodsdirect.com

About Platform-Ahttp://www.platform-a.com

Hitesh Bhatt joins Coull from MSN UK

Hitesh Bhatt joins Coull from MSN UK

Video platform Coull continues growth with another senior appointment - Hitesh Bhatt joins from MSN UK

About Coullhttp://www.coull.com

Le Nouveau site global de Reebok met le client aux commandes

Le Nouveau site global de Reebok met le client aux commandes

Le Nouveau site web Reebok.com permet à la marque de passer plus de temps auprès du consommateur tout en dynamisant marque et ventes

A propos de Reebokhttp://www.reebok.com

New Reebok global website puts customers in control

New Reebok global website puts customers in control

New Reebok.com website allows the brand to spend more time with consumers whilst driving brand and commerce

About Reebokhttp://www.reebok.com

Modera extends Nurburgring driving weekend competition for EU

Modera extends Nürburgring driving weekend competition for EUCMS company Modera extends Nürburgring weekend competition for the EU – Free trial a Modera product to win a European driving weekend

About Moderahttp://www.modera.com

Reebok You Got Rondo'd mobile campaign boosts following

Reebok ‘You Got Rondo’d’ mobile campaign boosts followingReebok ‘You Got Rondo’d’ mobile marketing campaign by Inside Mobile for the US NBA Basketball Playoff Finals creates mobile following

About Insidehttp://www.insidemob.com

About Reebokhttp://www.reebok.com

Coull announces growth with VC funding and new board of directors

Coull announces growth with VC funding and new board of directors

Interactive video platform Coull announces growth with new board directors and series funding injection

About Coullhttp://www.coull.com

About Irfon Watkins

About Rupert Hambro & Partners

About Finance South West

About Creative Ventures Group

Coull appoints marketing director for growth

Coull appoints marketing director for growth

Interactive video platform Coull continues growth with new marketing director

About Coullhttp://www.coull.com

About Irfon Watkins

About Rupert Hambro & Partners

About Finance South West

About Creative Ventures Group

MOBO releases blog ahead of MOBO Awards 2008

MOBO Organisation has chosen on-IDLE Web design and development agency to deliver its blog ahead of 2008 MOBO Awards ceremony

About the MOBO Awards
http://www.mobo.com

About on-IDLE
http://www.on-idle.com

The MAMA Group's Surfstock releases new website ahead of SurfStock Festival

Surfstock release new social networking website and looks to become UK's premier online surfing destination

About The Mama Group
http://www.mamagroup.co.uk

About Million Media
http://www.1-000-000.com

About Modera
http://www.modera.com

About Coull
http://www.coull.com

About LittlewoodsDirect.com
http://www.littlewoodsdirect.com

About Platform-A
http://www.platform-a.com

About Coull
http://www.coull.com

A propos de Reebok
http://www.reebok.com

About Reebok
http://www.reebok.com

Modera extends Nürburgring driving weekend competition for EU

CMS company Modera extends Nürburgring weekend competition for the EU – Free trial a Modera product to win a European driving weekend

About Modera
http://www.modera.com

Reebok ‘You Got Rondo’d’ mobile campaign boosts following

Reebok ‘You Got Rondo’d’ mobile marketing campaign by Inside Mobile for the US NBA Basketball Playoff Finals creates mobile following

About Inside
http://www.insidemob.com

About Reebok
http://www.reebok.com

About Coull
http://www.coull.com

About Coull
http://www.coull.com