Anne Holland, publisher, MarketingSherpa
23 Jun 2002
MarketingSherpa benefited from Elemental's first-rate research and editorial contributions for our Buyer's Guide for Search Engine Optimization and Search Engine Optimization and Positioning (known as SEP and SEOP respectfully). This guide covered this industry within the UK, Australia, Canada, New Zealand and the United States’ markets.
For this guide, Elemental located, verified and interviewed search engine optimization firms worldwide on behalf of Marketingsherpa. Their findings were published as part of final product publication, and is currently being sold to our consumers.
Elemental also presented on the behalf of MarketingSherpa at the 2002 Search Engine Strategies event held in London on the 27-28th of April. Their participation increased awareness regarding our published guide and the resources MarketingSherpa provides for marketers.
We have been extremely pleased with the initial and subsequent press coverage Elemental was able to secure for MarketingSherpa in announcing our guide's publication across a range of media. Not only has it increased our sales, but has enabled us to identity and include more SEO and SEOP firms in and outside the UK in future planned editions.
Elemental has also contributed editorial to MarketingSherpa's newsletter, which currently reaches 100,000 weekly subscribers. Elemental also interviewed editors of the UK's leading new media and marketing publications, profiles the magazines and editors, as well as analyses how UK and US editors differ.