Mezzina Brown and Partners Advertising
Sally Krumholz, interactive marketing manager, Mezzina Brown & Partners Advertising
15 Dec 2001
Mezzina Brown & Partners, a full-service advertising agency based in New York, contracted Elemental to put together a strategic linking marketing program for our client, Intel.
Intel, the world’s leader in microprocessor (CPU) manufacturing and development, also runs their own on-site museum and an associated web site. Elemental assisted Intel’s museum in creating on and offline visibility with the goal of increasing traffic to both their web site and visits to the physical museum.
By researching the museum’s current web site traffic patterns and their overall marketing strategy, Elemental's strategy for contacting parallel organizations with the goal of creating heightened visibility. The strategy included strategic linking arrangements, promotional email marketing and search engine optimization programs.
We were most impressed with Elemental’s abilities in putting together a cohesive strategic plan. They demonstrated an excellent grasp of our client’s business sector and targeted the right audience. Our client was extremely pleased with the work received and intends to implement Elemental’s recommendations in late 2002.