The Internet World 2007 exhibition project was Modera's first experience working with a communications consultancy, so it was essential to choose and work with the right partner to build our profile before arriving to the UK.

The investment for the one of the UK’s leading Internet conferences and exhibition was great, so we needed to ensure that we maximised our exposure which was quite challenging to do for a new company making a concerted effort to enter and start a base in the UK and European markets.

The objectives and goals were met by Elemental and we achieved coverage, good advice and guidance pre, during and post exhibition.