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Richard Prenderville, head of global brand marketing, Reebok

02 Aug 2011

Elemental’s promotion of Rebook’s EU launch and their PR strategy for our global rollout of the new site had an important impact upon its visibility, and the understanding of new site developments.

In a fragmented media environment, Elemental demonstrated how important it is to integrate communications in working across channels and connecting with consumers on their own level.

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Tags: Reebok, apparel, PR strategy, fashion, sports brand, fashion brand, sports apparel, sport, creds, showreel, testimonial