Elemental has been integral to positioning User-Lab as an internationally recognised brand. The lab's profile has expanded qualitatively and quantitatively since Elemental's intervention.

This has meant that the lab can now compete at a level with it competitors and in areas where they have yet to engage as well as User-Lab has done with Elemental. This has enabled User-Lab to be at the forefront of research and development in new media. Our profile has had a direct and positive impact on sales.